The Staff of Motorsport Marketing
The Staff of Motorsport Marketing Writer
5/13/19 7:22 p.m.


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story by Bill Holland • photography as credited It’s time to put your clipboard and stopwatch in mothballs. So much valuable on-track information is there for the taking, and recent advances in data acquisition have made it easier than ever for drivers to collect it, evaluate it, and use it to run quicker lap times. Today’s arsenal of state-of-the-art equipment includes transponders with data-sharing capabilities, onboard vehicle data acquisition, miniature POV cameras, and smartphone apps that tie it all together. Some of this equipment costs less than you’d expect, too. What follows is an introduction to a wide range of products. It’s by no means complete, but it will set the stage. You can drill deeper and see what’s best suited for your vehicle, venue and budget.


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