The Staff of Motorsport Marketing
The Staff of Motorsport Marketing Writer
9/25/18 12:57 p.m.


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Story by David S. Wallens • Photo Courtesy Ferrari

Thanks to Hawaii’s favorite mustache-wearing detective, the Ferrari 308 gets a lot of attention. It’s an iconic shape with a great backstory. Prices are a little off their highs, but this one’s days as a budget buy are still behind it. The 308 is now viewed for what it is: the Ferrari that introduced the Prancing Horse to the masses.

But let’s take a realistic look at things: Those small wheels and tall tires look a little dinky by modern standards, and most 308 variants aren’t really that quick. Yes, the 308 has long been praised for its excellent handling and brakes, but the 9-plus seconds it takes the original 308 to reach 60 mph isn’t exactly stellar by today’s yardstick. (The latest Honda Accord can reach 60 in less than 6 seconds, but admittedly isn’t nearly as cool for cruising the islands.)

If you want those classic 308 looks but with a bit more performance, why not check out the follow-up model, the 1986–’89 Ferrari 328? Yes, “Magnum, P.I.” purists will note that it’s not exactly the same model, but your neighbors won’t notice the difference and you’ll get to enjoy some extra oomph.

The 328 simply offers more motor than the outgoing 308. The 308 Quattrovalvole, the final model to wear the 308 badge, produced 230 horsepower from its 3.0-liter V8. A bump to 3.2 liters plus an increased compression ratio and more aggressive camshafts pushed the 328 to 260 horsepower, a heady figure for the time.

Road tests from the day show a 6.0-second zero-to-60 sprint. That’s no longer supercar fast, but you’re not going to get outdragged by a late-model minivan or family sedan.

The 328 might have been based on a decade-old design, but a few tweaks gave it a fresh face–after all, the basics have proved to be timeless. Body-colored bumpers, with lights nicely integrated up front, were contemporary for the time. Sixteen-inch wheels also looked right for the day.

Like that 308, the 328 also came in two flavors: the closed-top 328 GTB and the Hawaii-ready 328 GTS. The 328 fetches about the same money as its predecessor, too: Hagerty says to budget about $55,000 to $100,000 for good-to-excellent examples.

“Collectors prefer the 1989 models,” says David Alexander, Ferrari Sales at Continental AutoSports. “The 328 GTB is desirable as there are a very few.” His other advice? “Avoid modified cars.”

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Coupefan
Coupefan Reader
5/4/20 1:35 p.m.

Just about anything these days can outrun a sports car from the 70s or early 80s in a straight line, and it doesn't require much skill with self-shifting transmissions.  Now when those curves come up, then we can go dancing properly. 

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