The Staff of Motorsport Marketing
The Staff of Motorsport Marketing Writer
11/13/17 2:26 p.m.


Story and Photos by Scott Lear

Advertising is necessary when you’re a sports car manufacturer, and winning races is the ultimate sales pitch. It’s hard to beat a front-page photo of a car surrounded by smiles, covered in champagne and ticker tape, and parked under a huge “VICTORY” headline banner.…

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