The Staff of Motorsport Marketing
The Staff of Motorsport Marketing Writer
11/30/18 1:33 p.m.


This article is from a past issue of the magazine. Like stories like this? You’ll see every article as soon as it's published, and get access to our full digital archive, by subscribing to Classic Motorsports. Subscribe now.

The Morgan +4 is for the minimalists, traditionalists and purists out there, the ones who like their sports cars unencumbered by 16-speaker sound systems, climate-controlled seats and roll-up windows.

What’s the best thing about owning a +4? “Driving it on a warm, sunny day,” says Larry Eckler. “If that doesn’t put a smile on your face, then nothing will.” He and his wife, Linda, own Morgan Motors of New England as well as Morgan Spares. The two outfits sell new and preowned Morgans, along with parts and accessories for the cars.

Another ownership perk, Larry adds, is the +4’s infinitely approachable demeanor. “You don’t get that ‘You rich bastard’ look. Instead it’s like, ‘Hey, mister, nice old car.’ It brings a smile to everyone.”

Perhaps it conjures up so many grins because it’s one of the original sports cars. When Morgan introduced it in 1950, it was basically an updated take on the prewar 4/4, the manufacturer’s first four-wheeled car. Both machines sported a wooden body frame, tacked-on fenders and flowing running boards, but the +4 added a bit more oomph and interior space to the 4/4’s basic minimalist formula.

While the Standard Vanguard propelled the first +4 cars, Triumph TR2 engines took over from 1953 to 1962. After that, the updated Triumph TR4 provided power until the end of the model run in 1969.

Well, 1969 wasn’t exactly the end of the +4; it was more like the beginning of a temporary hiatus. After all, once the Morgan Motor Company has a good idea, they tend to stick with it. The model returned in 1985, this time with Fiat and then Rover power, and survived through the end of the millennium.

Modern times couldn’t keep the +4 away, though, as Morgan brought it back for 2005. It’s still part of the lineup today, only now an inline-four Ford resides under the hood. Note that not all of those post-Space Shuttle +4s were officially imported to the U.S. by Morgan.

“The late ’50s through the ’60s is the one everyone thinks of,” Larry explains. He says to budget $35,000 to $40,000 for a nice, solid example. What about the four-seat variants? “Fifteen years ago you couldn’t give them away, but now people want to take their grandkids along for the ride.”

Read the rest of the story

tom austin
tom austin None
11/30/18 2:16 p.m.

Lovely cars. Lovely people.

 

Our Preferred Partners
5HcXiXIt5oYCfA6npTRYBfBGlSvGxBDqhV5oT1FzM7otYODE3Xx98IkMyAbxhdZy