The Staff of Motorsport Marketing
Nov. 13, 2017 2:26 p.m.


Story and Photos by Scott Lear

Advertising is necessary when you’re a sports car manufacturer, and winning races is the ultimate sales pitch. It’s hard to beat a front-page photo of a car surrounded by smiles, covered in champagne and ticker tape, and parked under a huge “VICTORY” headline banner. Take the checkered flag often enough, and your brand will become synonymous with success.

The Porsche 911’s shape is iconic, and it didn’t get that way by lingering in the background while others took the glory and the podiums. If it’s a race series that requires fenders, chances are that at some point in its history a Porsche 911 has burned the necessary gas to take home the big trophy.

While road racing is the current bread and butter of the 911, in the late 1960s and early ’70s the shelves at Stuttgart were growing heavy with rally trophies as well. Dirt, pavement, snow, whatever, the Porsche 911 could win on it.

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