The Staff of Motorsport Marketing
Nov. 13, 2017 2:26 p.m.

Story and Photos by Scott Lear

Advertising is necessary when you’re a sports car manufacturer, and winning races is the ultimate sales pitch. It’s hard to beat a front-page photo of a car surrounded by smiles, covered in champagne and ticker tape, and parked under a huge “VICTORY” headline banner. Take the checkered flag often enough, and your brand will become synonymous with success.

The Porsche 911’s shape is iconic, and it didn’t get that way by lingering in the background while others took the glory and the podiums. If it’s a race series that requires fenders, chances are that at some point in its history a Porsche 911 has burned the necessary gas to take home the big trophy.

While road racing is the current bread and butter of the 911, in the late 1960s and early ’70s the shelves at Stuttgart were growing heavy with rally trophies as well. Dirt, pavement, snow, whatever, the Porsche 911 could win on it.

Read the rest of the story

You'll need to log in to post.

Also on Classic Motorsports

Tech Tips: Datsun 510

5 days ago in Articles

The Datsun 510 showed the world that Japan could build a sports sedan. Fifty years later, it remains a solid ...

Come Have Dinner With Us at the Rolex 24

1 week ago in News

We'll be at Buffalo Wild Wings on Friday night.

Sting Like A Bee

1 week ago in Articles

Before Building His Famous COPO Camaros and Chevelles, Don Yenko Turned the Corvair Into a Track Star

Depreciation Station: Maserati GranTurismo

2 weeks ago in Articles

This Maserati GT car looks like a million bucks, but can be found for less than half its original price.

Archival Ink: Souped-Up Skyline

2 weeks ago in Articles

Never underestimate a Japanese sedan.

DeTomaso Pantera

2 weeks ago in Articles

Everything you need to know about these Italian-American beauties

Our Preferred Partners

Mlassic Motorsports Magazine

Subscribe Today

Also get your instant access to the digital edition of Classic Motorsports Magazine!

Learn More