Well written! Never read anything more insightful and from the heart. Yes, I will admit: it made me bawl.
By Tom Suddard
Apr 3, 2020
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#SupportMotorsport
We may have been smiling when this photo was taken, but right now, things aren’t looking good.
There, we said it. And we’re not talking about us. We’re talking about you. You’re hurting. You’re scared. You’re bored. You’re tired. You’re ready for this all to be over.
We’ve watched our community lose their minds, lose their jobs, and even lose their loved ones in a sprawling Coronavirus thread on our forum spanning more than 100 pages.
We’ve watched our site traffic spike as people suddenly find themselves with no work to do on a weekday morning.
We’ve seen a marked increase in digital subscription access, since even the mailbox has become too risky.
Look beyond the personal level, and the news in the broader motorsports industry isn’t much better.
Today the SCCA furloughed most of its staff in a bid to survive the coming weeks. More than 30 states have completely shut down. In just over a week, an entire country’s worth of race tracks, sanctioning bodies, parts suppliers, safety gear sellers, and more–the entire motorsports industry–did a panic stop in order to prevent this virus from hurting more people than it already will. Some have shifted gears, now building PPE for medical professionals instead of parts for car nuts like us.
It’s worth mentioning that most of the players made these calls, the calls that could end up costing this industry its life, before government action made them inevitable. The industry stepped up, and now it’s facing ruination.
One thing is certain: Cars, racing, enthusiasts and the world we’ve built around them will survive this, just like it’s survived every other setback since the horse went out of style a century ago.
But it’s not at all certain what the car world will look like when this is all said and done. We’re not naive–we know playing with cars requires a certain amount of disposable income, and that income is often the first to go in a crisis–and a world built on money that ebbs and flows will always be in a constant state of change.
But this time feels different. The SCCA, an institution for 76 years and the creator of modern sports car racing, has had rough years, but it’s never laid off most of its staff. It just announced its #SupportMotorsport campaign in a bid to keep this industry alive.
In fact, the events business as a whole, already a tough nut to crack, seems to be reaching a dead end as mortgage payments and bills pile up while the gates remain padlocked. Remember when noise restrictions were your local race track’s biggest issues? They’d kill to have those problems back today.
Between the broader economic uncertainty and the lack of places to race, it means very few people are ordering parts for their cars, buying tickets to events, ordering T-shirts, or doing anything else that normally keeps our world functioning.
This isn’t a complicated industry. Unlike the real world, there are no wolfs of Wall Street running elaborate hustles and no vast interconnected global financial systems. In fact, it’s refreshingly simple: People make money at their day jobs, then throw it at their cars on the weekend. And when they stop, well, so does this.
And it affects us, too. Like any media company, most of our revenue comes from advertising. In the past we’ve had advertisers withdraw from our market, but never like this. Our sales staff now spends their days at home, quarantined, leaving voicemails on phones that might not be touched for months, and reading out-of-office replies from senders who may never login to that account again.
Our hardship doesn’t compare to the hardships faced by so many right now. Nobody’s died, nobody’s lost their homes, and all of our employees are still employed at their full salaries with paid-for healthcare despite being stuck at home. But that can’t continue forever, and it can’t even continue much longer unless you show your support. Frustrating though it is, just as you’re relying on us now more than ever to be a source of comfort, distraction and community, we’re now relying on you more than ever.
Put simply, we face an existential threat unless you #SupportMotorsport and support us, too. We’d like to still be a part of the motorsports world when it emerges from this crisis in a few months, but we’re not going to be unless you support us any way you can.
How can you support us? If you don’t already, please subscribe to the magazine. Our subscribers pay our bills, our production staff, and our writers. They’re also the prime audience our advertisers hope to reach, and every additional subscriber is another member of a market that will save this industry.
After that, please consider picking up some merchandise from our online store. It might just be a super sweet $10 T-shirt to you, but to us it provides a chunk of payroll, a reason for UPS to keep our friendly driver employed (Hi Juan!), and a way for our always-local T-shirt printers to keep food on their tables, too.
If you can’t send us money, we understand, but we will still ask you to do one thing: Help us spread the word. Share us with your friends. Watch our YouTube channel. Click on some banner ads to look at all of the cool stuff our advertisers have built for you. In a world where success and failure are just a few page views apart, your presence here matters more than ever.
Above all, though, stay safe. Lock yourself in your garage and finish that damn project. Order some parts, even if it means spraying them down with disinfectant once they arrive. And don’t be afraid to start racing again once this all blows over. Hopefully we’ll be here to unlock the gates with you.
Well written! Never read anything more insightful and from the heart. Yes, I will admit: it made me bawl.
We love Classic Motorsports and have been a subscriber for probably 10 years.
But all of us have been in this for maybe 2-3 weeks and it's that desperate already?
Not sure of the economics of running 2 magazines but maybe combine them for a while?
you have been running more and more race car related articles in CM anyway.
Best of luck!
In reply to brandy55 :
Not sure of your age, so perhaps you're retired and not aware of the situation in the workplace, but yes, working folks are being idled at an unprecedented rate. Race tracks are shuttered. Parts businesses are closed as nonessential. The people we do business with, and the people who buy parts--and magazines--have found themselves going from business as usual to full stop in the span of 2-3 weeks. That's the kind of neck-snapping impact that has fast effects, and unfortunately there's no Hans device for unforeseen economic disasters.
Sorry if the real talk put you off, but this is happening. Check out this thread on our Grassroots forum: The lost job thread
Thanks for reading.
Margie
I am the parish administrator at a US Anglican Church (Church of England). We are small and maintain a month of cash on hand. Our month of cash is gone. Members usually pay tithes and offerings by check or cash each week in person. The loss of the weekly service has set everything back. Just this last week we have started getting checks by mail and our existing PayPal account has received some donations.
Cash flow is important to a business and a Church. If you attend a local church please send in your Tithes and offerings by mail/PayPal. They may need it more than you realize.
Ok, upping my subscription today! I'll be clicking on every ad I see and checking out all kinds of cool stuff - shoot, I might by another mouse just to help out!
I know some organizations that have gone to electronic delivery of content until this is over. Of course the hurts the folks that print? I cool with whatever you guys need to do!
Be Safe and hang in there!
I have been doing my best these past two weeks ordering from vendors that are able to stay open for both my British cars and the German ones too. Turning off the news and retreating to my shop is the best thing to get my mind off COVID-19. We will get through this as a country but it will take everyone doing their part. I read an article about fear and how it can paralyze you so please do all you can to take care of your health, both physical and mental.
Greg in MN
Well said, Tim. I worry about people like you being stretched thin and burning out in the hobby- as happened to me for a decade or so.
On a personal note, I "sold" a car last week. The qualifiers are because the State DMV is closed tight, no employees permited inside, with no real estimate of when it will reopen- perhaps June? July? So my buyer has the car & has paid for it in full but cannot get license plates, tags and/or an official transfer of title.
He will be forced to park his 'new car' or drive around with my plates, expired tags & registration, wrong paperwork and a hand-written Bill of Sale to prove ownership. And since there's so little officially permitted driving nowadays, he's quite likely to be stopped. We're hoping for sympathetic policemen; even fix-it tickets are impossible to clear! OK- not like dying, but still....
Hang in there. Just bought some shirts from the store. I would rather be home working on my car. but as an essential employee I continue to work. Nervously. We'll get through this. Stay Safe.
I just subscribed to CM and GM. They are both great magazines, I certainly hope you guys can stay afloat and get through this. It's a shame we can't get your t shirts in Canada.
Just signed up for a subscription to both.
I have been either involved in motorsports or a spectator for over 30 years. You have my support !
Stay Safe,
Doug
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