J.A. Ackley
J.A. Ackley Senior Editor
2/6/23 12:02 p.m.
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The Spirit of Ecstasy, the iconic mascot of the Rolls-Royce brand, turns 112 today. On this date in history, February 6, 1911, the company first registered the Spirit of Ecstasy as its intellectual property.

According to Rolls-Royce, the Spirit of Ecstasy “personifies ambition, achievement, …

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Colin Wood
Colin Wood Associate Editor
2/6/23 12:15 p.m.

Maybe I need to pay closer attention (or it's because a Rolls-Royce is way out of my price range), but I always assumed Rolls-Royce has been using the same Spirit of Ecstasy this whole time.

Interesting.

J.A. Ackley
J.A. Ackley Senior Editor
2/7/23 10:06 a.m.

The history behind the mascot is quite interesting, too. It was modeled after Eleanor Velasco Thornton - the secret lover for Rolls-Royce enthusiast and Car Illustrated editor John Montagu-Scott, 2nd Baron Montagu of Beaulieu. Thornton would die in 1915 when the ship she was on was torpedoed by a German U-boat. Montagu, who was on the boat with her, survived.

Colin Wood
Colin Wood Associate Editor
2/7/23 11:18 a.m.

In reply to J.A. Ackley :

Wow. You can't make that kind of story up.

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