Bespoke is usually reserved for high-end fashion items, but one man is now applying that term to the car.
Meet Christopher Runge, the creator of Rünge Cars. If you are on the market for a hand-built sports car that’s influenced by early Porsches like the 550 Spyder and the 356, loo…
There is a great video on Jay Leno's Garage YouTube page that features two Runge pieces--really interesting and nicely done.
Mr Wood, you write: "Bespoke is usually reserved for high-end fashion items, but one man is now applying that term to the car."
However, if you read the following paragraph written by Mr. Runge on the Instagram page you link to... he clearly contradicts your opening line.
"In a world where it seems computer generated is accepted as “handcrafted”, bespoke is another word for paid “way too much”, digital renderings are accepted as reality and everything is being reimagined."
Unless you've had a conversation with Mr. Runge and he told you he believes that his clients pay way too much for his cars... I'm pretty sure he is NOT applying the word, "bespoke" to his cars...
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