I don't think it's A or B, there's a mix here. Obviously Toyota has some quality problems and, like most Japanese companies they won't publicly admit this until they have a solution ready to deploy. It's a face saving, more gentile method that's employed in the far east as compared to the in your face, confrontational approach we've evolved in the west.
Both systems work, the western approach may get a faster response but the take your time method may generate the best solution for the problem rather than a quick fix.
I think Toyota need to realize that they're playing in our yard now and need to do a much better job of meeting our expectations, if they want to keep their market share. The past is littered with dominant car companies that just couldn't adapt.
On the other hand, this kind of event brings out all the money grubbers and publicity hounds. Did anyone hear about the Prius in LA this morning that wouldn't slow down? The car supposedly was passing a slower car (what car is slower than a Prius?), and it kept accelerating to 90. The CHP had to help slow him down.
A couple of things are funny here, did the ignition switch stop working too? How about the tranny, can't you shift into neutral? Let the engine rev, worse case it breaks, If your Life and Limb are at risk from an impending high speed crash, let it go up in smoke.
NPR had some details on this, it seems the guy had taken the car to the Toyota dealership for the recall and was told his car wasn't one of the affected ones and refused (rightly so) to retrofit it.
Want to bet how many mainstream news shows have this on tonight and not give all the details?
Summary for anyone who's still reading.
Toyota needs to change how they react to problems, just look at Audi in the 80's for a case study of what not to do. The media needs to present a fair and balanced set of facts (not much chance of that).
Don't let me get started on the Govt's (owner of Toyota's largest competition) protectionist witch hunt.
mike
Full disclosure-
Toyota Sienna, German, Korean, British and American cars owner