The Toyota RAV4. What started life as a funky little two-door cute-ute in 1996 has evolved into one of Toyota’s best sellers in 2019.
Freshly redesigned for 2019, the RAV4 shows no signs of slowing down its sales. According to Toyota, RAV4 sales are up 1.7 percent year-to-date, which are surprisingly led by the RAV4 Hybrid. In 1996, Toyota sold 56,709 RAV4s. In 2018, Toyota sold 427,168. That's a lot of RAV4s.
So then, what makes the RAV4 special? Or rather, why do people buy them? Well, according to Toyota:
The 2019 RAV4 is, in essence, disrupting the segment it created. It is bringing more sport and more utility back while enhancing the agile handling, everyday comfort and exemplary fuel efficiency that made RAV4 the segment leader it is now. All told, the 2019 RAV4 is designed to tackle urban, suburban and great outdoor adventures with equal aplomb. The look is tougher, and there’s greater capability with a new type of all-wheel drive, yet the ride is smoother and quieter, with new comfort touches inside.
As for the design, Toyota says they took inspiration from the trucks while following the themes of “Adventure” and “Refined”. In other words, they made a bunch of curvy shapes into angry shapes.
Our tester was a Hybrid model which gets a trick rear-mounted electric motor to power the rear wheels when needed. The system is said to help in both limited traction and understeer situations, but we didn’t test that feature.
The Hybrid XSE starts at $34,050, with our tester coming in at $37,570.