olpro
New Reader
11/24/13 4:20 p.m.
Nissan design has blown it again on this one, just like they did on the Cube, the Juke, etc. They seem to be more concerned with breaking "new" design ground and impressing the judges of obscure design competitions rather than making a cool looking vehicle. The result will inevitably be a few design "awards" (like the Cube) and near zero sales (like the Cube).
This comes down to design management and their design selection process, both of which seems to be lacking. I look at Mazda and some of the other companies and they are SO much more tuned into the performance market and its customers.
I say all this with sadness, as a former Nissan designer (twenty five years) and a recipient of a Nissan pension - which I am somewhat worried about, given this kind of future product strategy...
olpro wrote:
Nissan design has blown it again on this one, just like they did on the Cube, the Juke, etc. They seem to be more concerned with breaking "new" design ground and impressing the judges of obscure design competitions rather than making a cool looking vehicle. The result will inevitably be a few design "awards" (like the Cube) and near zero sales (like the Cube).
This comes down to design management and their design selection process, both of which seems to be lacking. I look at Mazda and some of the other companies and they are SO much more tuned into the performance market and its customers.
I say all this with sadness, as a former Nissan designer (twenty five years) and a recipient of a Nissan pension - which I am somewhat worried about, given this kind of future product strategy...
Well the Juke and Cube actually has a following. I know a few people who like those cars and a few who bought them because simply they looked atypical.
