False advertising!

This ad says "577 laps, 25 hours, 5 drivers, 1 tire". They lie! The picture clearly shows at least two tires, and one can infer from the horizontal orientation of the front splitter that there are two more on the other side.

I think we should sue.

A 25 hour race of an E36 in an ad new enough to be plastered with social media icons and quick-read codes.

What event?

I'm thinking more like 5. Four on the car plus the one standing in the foreground.

Just shoot their kneecaps. It's quicker that way.

25 Hours of Thunderhill.

I've seen that ad in 3 or 4 different places and keep wondering if it's just marketing, or if they actually ran the Thunderhill in its entirety on a single set of tires.

Or if it just means that they "only used that kind of tire" or something....

Or was it a wet-conditions race.

There's no way they ran it on one set of tires. I was working for crew at the 25 hour for a two-Miata team in 2011, and we went through something like 4-5 sets.

Marketing people: "577 laps

25 hours

5 drivers

1 tire"

Crew: "That's not very accurate. We ran through like 4 or 5 sets for that race."

Drivers: "Plus there are four tires on the car, not one"

Crew: "Just drink your juice"

Marketing: "Look, does 577 laps, 25 hours, 5 drivers and 5 sets of 4 tires sound cool? No. We don't tell you how to change em, you don't tell us how to sell them to a dude on the toilet."

Toyman01 wrote: I'm thinking more like 5. Four on the car plus the one standing in the foreground.

i hope the brakes on that car are good, because he's about to hit what looks like a 40" rim with a Nitto tire on it...

maybe that's what they meant- they managed to avoid one comically oversized tire in the middle of the track for 25 hours..

Since they didn't use a whole sentence or actually say anything in the ad (just let us infer our own meanings) they didn't actually false advertise anything either

The shooting of the kneecaps suggestion however seems sound

It is only a list of sundry items. I can see that the tyre has absolutely no wear on it.

m

Probably means one "brand" of tire. A bit misleading

Sure they just used one brand and type of tire.

This is one tire, but the thing only goes 15mph with a range of 30 miles.

^Made me laugh out loud. Does that thing actually have turn signals?