Harry Metcalf has ordered himself a new Lotus Emira, and he was able to go to the factory and sit down with the lead designer to discuss how his car will be optioned. https://www.youtube.com/watch?v=TX-n-KK50cE
I'm not so privileged, so I had to go to their website and use the configuration feature there (as if I could ever afford to buy one.) I decided to go with the V6/manual transmission, green exterior, tan leather interior, and silver wheels.
I assume I'm not the only person who enjoys optioning out cars that I'll never own, just for the fun of it.