Just spent a week with a '14 Evoque. I don't get it

No offense to any Evoque owners, but I don't get it.  I think they missed the mark (and also missed the marque).  This one had 60k on it, so not old and beat.

I was expecting luxury, but I found more luxury in a RAV4.  The interior bits were super cheap.  The "suede" dash was just matte finish plastic.  The touchscreen dash was so slow to respond it was like it had a virus.  The seat warmers turned the center 6" of the seat into lava while the sides stayed 12 degrees.  The steering was vague, the throttle was twitchy, and the 4-cylinder buzzed so much it gave you a seat massage at idle and turned the rear view mirror into an LSD trip any time there were LED lights on the car behind you.  Am I missing something?  What makes it a $60k vehicle?  This is a car made with design input from Posh Spice.  I would think it would maybe have some redeeming qualities other than lining the pockets of Rover dealer service departments.

They're paying for the badge.

At least on a Merc it lights up.

its a Fake Rich appearance car. 

Paying extra for the badge, like most luxury cars these days.

My wife had one. Single worst auto experience of my life. There is a thread here somewhere from when i was losing it. Got her a Highlander hybrid. Bliss. 
 

Last week I was messing around on Land Rover's website because someone had told me that a high-option Bronco comes out to more money than a base Defender which is pretty interesting.. while there I noticed that the flagship Range Rover starts above $100k. I wonder if that thing is similar to the Evoque where you don't get much substance for your money. I was thinking that with the long wheelbase and quick depreciation, it might make a very nice tow vehicle to pick up used once it's a few years old..

You know how those awful little chihuahua things are a tiny overpriced fashion accessory dog that is horrible as a pet?

The Evoque is a tiny overpriced fashion accessory SUV that is horrible as a car.

Just try the convertible....