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BoostedBrandon
BoostedBrandon Reader
9/18/11 9:33 p.m.

As those of you who read my time-wasting posts know, I'm trying to put together a mobile oil change business. The synopsis is basicly I provide the customer with convience of having their car maintained while it is sitting idle at work, at home, or wherehaveyou.

It's not a new idea, people have been doing it for some time. However, nobody does it here. I'm still trying to figure out my costs, insurance, etc etc, but O great GRM, I need your help with the one thing I just can't figure out..... The name!!!

I need a hook, something that spells out exactly what I do, but is simple and short enough that I can answer the phone with it and not be a mouthful. It's kind of a small town and stuff with people's last name's in the name is pretty common, so I'm not against it, but if you can think up or something with that I can go with that too. My last name is Clark.

What's that? Prizes? OH YEAH! I did hook you in with that in the title didn't I? Umm, well, the prize is the pride in knowing that you've helped an average joe get his small business dream off the ground? You know everything GRM is cheap, free, or a mixture of both.

So get crackin!.... please.

Spitsix
Spitsix Reader
9/18/11 9:56 p.m.

Oily to bed - Oily to rise

Taiden
Taiden Dork
9/18/11 10:09 p.m.

slippery clarks?

how does one get insurance to get under peoples cars in random parking lots?

JoeyM
JoeyM SuperDork
9/18/11 10:09 p.m.

"grease thumb"

(target prius owners....talk about the environmentally friendly oil disposal that you are offering. Convenient for them, and good for the planet....for a price. They love paying others as a means of do-gooding.)

benzbaron
benzbaron Dork
9/18/11 10:32 p.m.

"Suck and swallow" mobile oil change?

Luke
Luke SuperDork
9/18/11 10:35 p.m.

The Brandon Clark Mobile Oil-Change Experience

BoostedBrandon wrote: and not be a mouthful.

...oh

Fluid Flush

(assuming you're not changing just oil).

fritzsch
fritzsch Reader
9/18/11 10:41 p.m.

Well you could name your truck the Mobile Oil Mobile

NGTD
NGTD Dork
9/18/11 10:47 p.m.

Dump-n-run

ScottyB
ScottyB New Reader
9/18/11 10:48 p.m.

Lube On The Move

The Onsite Oiler

Clark's Parking Spot Oil Slick Coating Service

MitchellC
MitchellC Dork
9/18/11 10:52 p.m.

I stand by my recommendation in the other thread:

Surgeon's Mobile Car Care

Except that the name needs to be searchable. Something like Surgeons-Auto.

mndsm
mndsm SuperDork
9/18/11 11:01 p.m.

Quick N' Dirty! Happy Hands! iono

DILYSI Dave
DILYSI Dave SuperDork
9/18/11 11:15 p.m.

The Oil Guy.

Mazdax605
Mazdax605 Dork
9/19/11 4:44 a.m.

Clark's Amazing Technicolor Oil Change.

fasted58
fasted58 Dork
9/19/11 5:01 a.m.

AAAAAAAAAAAAAAAA Mobile Oil Change

Raze
Raze Dork
9/19/11 6:56 a.m.

Dip-Stick Oil Change

JThw8
JThw8 SuperDork
9/19/11 7:15 a.m.

I'd honestly avoid limiting yourself by using Oil Change in the name. As you grow and expand you may take on other maintenance services so you don't want a name that limits customers to thinking of you as the "oil change" guy.

"At Your Service"

Says it all.

Giant Purple Snorklewacker
Giant Purple Snorklewacker SuperDork
9/19/11 7:19 a.m.

Brandon's Anal Lube ~ Detail oriented lubrication services ~

Volksrodden
Volksrodden Dork
9/19/11 7:22 a.m.

Mobile Car Care (MCC) hmmm

pete240z
pete240z SuperDork
9/19/11 7:27 a.m.
JThw8 wrote: I'd honestly avoid limiting yourself by using Oil Change in the name. As you grow and expand you may take on other maintenance services so you don't want a name that limits customers to thinking of you as the "oil change" guy.

The company I work for has "hose" in it.

We get all calls for everything under the sun that is close to a hose, this point is key as we are trying to break into other areas and are not considered because of that "hose" name.

You would be wise to follow JThw8's advice.

4cylndrfury
4cylndrfury SuperDork
9/19/11 8:12 a.m.

Silly names are fun and kitchy, but they may not get you anywhere long term. Id call a company that sounds more legit than the others if I have no preference and Im just googling and the yellow pages comes up. My suggestions are:

Onsite Auto Service

Onsite Pro Service

Mobile Motor Care

Mobile Experts

Mobile Car Care

Osterkraut
Osterkraut SuperDork
9/19/11 8:32 a.m.

Mobile Motorworks. Mobile Auto (cleverish).

nderwater
nderwater Dork
9/19/11 8:34 a.m.

I agree with 4CF and think you should keep it simple. A quick way to narrow down your favorites is to see which of them have .com domains available.

Mobile Mechanic
Mobile Motors
Mobile Maintenance
Mobile Lube
Local Lube

scardeal
scardeal HalfDork
9/19/11 9:55 a.m.

Clark's Super Auto Service

Possible tag-lines:
"Not your average oil service!"
"Oil be there in a minute!"
"No more waiting! We come to you!"
"We go the distance for you!"

BoostedBrandon
BoostedBrandon Reader
9/19/11 9:56 a.m.

Thanks for all the input, and the stupid names, I knew you wouldn't disappoint.

I think Brandon's Mobile Auto Care wins out.

Now I need a slogan, something in italics under the name. Some others I've seen are "We come to you" and my favorite "We change your oil, not your schedule."

pinchvalve
pinchvalve SuperDork
9/19/11 11:02 a.m.

Lube-a-Lot

Speed-E-Lube

Lube-on-Demand

Mo-Bile-Lube

E-Z-Lube

(something with hyphens)

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