racerfink
racerfink UberDork
4/5/23 4:21 p.m.


I'm more surprised it took this long rather than they're gonna do it.

David S. Wallens
David S. Wallens Editorial Director
4/5/23 4:23 p.m.
jmabarone
jmabarone Reader
4/5/23 4:44 p.m.

TV contract negotiation time.  NASCAR gets a cut, the teams get a cut, and the tracks (including the ones that NASCAR owns) get a cut.  Since the teams are the ones with the biggest skin in the game, they want a bigger slice of the pie.  

alfadriver
alfadriver MegaDork
4/5/23 4:54 p.m.

In reply to jmabarone :

This should get interesting, as it *seems* that NASCAR's TV ratings have leveled off.  And are still considerably less than what they were a long time ago.  According to this page- https://www.sportsmediawatch.com/daytona-500-ratings-viewership-history/  The 500 peaked back in 2006 with more than double the viewers of recent good years.

I wonder if anyone will bid for them.  For sure, they need to part way with NBC- as it seems that they still have some races, but I don't remember them showing much.

Noddaz
Noddaz PowerDork
4/5/23 5:02 p.m.

Gee, I feel bad for the people fighting over 8.2 billion dollars.  

 

Puddy46
Puddy46 Reader
4/5/23 5:25 p.m.

In reply to alfadriver :

While it's true that viewers have leveled off, I'm curious how they stack up against other sports that aren't the NFL.  Pretty sure baseball and basketball are seeing leveling/dips as well.  

Judging by the stands, though, there is, let's say, room for growth.

AnthonyGS (Forum Supporter)
AnthonyGS (Forum Supporter) UberDork
4/5/23 7:55 p.m.

NASCAR still exists?  Interesting.

MotorsportsGordon
MotorsportsGordon Dork
4/5/23 8:12 p.m.
alfadriver said:

In reply to jmabarone :

This should get interesting, as it *seems* that NASCAR's TV ratings have leveled off.  And are still considerably less than what they were a long time ago.  According to this page- https://www.sportsmediawatch.com/daytona-500-ratings-viewership-history/  The 500 peaked back in 2006 with more than double the viewers of recent good years.

I wonder if anyone will bid for them.  For sure, they need to part way with NBC- as it seems that they still have some races, but I don't remember them showing much.

Just saw that nascar tv ratings this year on down between 7 and 15 percent depending on the race.

Seems things would be less expensive if they didn't wreck half the cars every weekend...

Possible networks bidding on new contract know the most viewers tune in with only ten laps to go... No one wants to buy an ad at lap 92 of 200.

MotorsportsGordon
MotorsportsGordon Dork
4/5/23 8:20 p.m.

The new tv contract will be interesting to see what happens. Logic would say that it in theory should be less then the old contract since tv ratings aren't what they were when the current one was signed. However there has been other sports with lower audiences on tv then past that get bigger dollar amounts on newer deals. There still appears to be network battles simply to get programming and whatever audience over the rivals.

 

alfadriver
alfadriver MegaDork
4/5/23 9:23 p.m.

In reply to MotorsportsGordon :

It's a combination of ratings and number of events.  Like MLB has 163 games each or the NHL 82 games in the regular season, spread out over all of the teams.  With all of the home market games, that's 1000's of games to spread out over the whole season.  NASCAR has 36 races.

So there's a lot more opportunity for eyes for most leagues even if the don't have great ratings compared to motor racing.

But IMHO, there's also a degree of regularity, too.  TNT and ESPN have a pretty regular schedule for the NHL.  NASCAR seems to be like Indycar where it mixes up when the races are.  

John Welsh
John Welsh Mod Squad
4/5/23 9:31 p.m.

MLB implemented the new pitch clock this year.  Overall intention is to speed up the game as a way to attract more viewers/fans. 

Said another way, " the goal is to cut out the time watching players doing nothing at all without cutting out any of the actual baseball."

GTwannaB
GTwannaB Dork
4/5/23 9:40 p.m.

In reply to AnthonyGS (Forum Supporter) :

Live TV still exists?

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