JG Pasterjak
JG Pasterjak Tech Editor & Production Manager
5/6/25 12:39 p.m.
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In the early oughts, BimmerWorld’s James Clay recalls, a set of bushings for our E36 M3 project car opened the first diplomatic contact between our two companies. A third-page ad in our August 2004 issue featured some great deals on cool wheels, bushings, headers and early OBD tuning solution…

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Colin Wood
Colin Wood Associate Editor
5/6/25 12:59 p.m.

FYI, the inflation calculator I use tells me that those $599 headers, if bought today, would cost you a little over $1000 in today's money.

1988RedT2
1988RedT2 MegaDork
5/6/25 1:16 p.m.

Wow.  Certainly I had heard of Bimmerworld, but I had no idea they were big enough to occupy a Wal-Mart.  Neither did I know they were located in SW VA.

David S. Wallens
David S. Wallens Editorial Director
5/6/25 1:46 p.m.

Some BimmerWorld history here–plus old photos–as part of our M3 project: How BimmerWorld Grew a BMW Passion Into a BMW Business.

CyberEric
CyberEric SuperDork
5/6/25 2:04 p.m.

Wow, cool to see where I was buying parts from in the mid 2000s and the evolution since.

Watching the video I spotted an E36 with SSR Integrales under a car cover. I had those exact wheels!

kb58
kb58 UltraDork
5/6/25 2:13 p.m.

What surprises me is that a Walmart closed.

Coniglio Rampante
Coniglio Rampante HalfDork
5/6/25 2:30 p.m.

I swear I've seen James racing on tv from time to time, perhaps even in person a time or two.  

Glad the two companies have enjoyed a good business relationship for so long.

Timothy Kay
Timothy Kay New Reader
5/6/25 2:32 p.m.

I'm not a BMW guy but I have a new found greater respect and love for Bimmerworld....

“The Chinese restaurant is DEFINITELY staying,” Clay says, in a move that we fully support. “And hopefully we can find a Mexican restaurant to move in, too.”

I can get behind this mix of German, Chinese, and Mexican.  Seriously congrats guys!! I can assume I'll see you in the paddock at Laguna this weekend.

With much love,

Hardcore Chevy Camaro Guy

David S. Wallens
David S. Wallens Editorial Director
5/6/25 2:52 p.m.
kb58 said:

What surprises me is that a Walmart closed.

Looks like there’s another one a few minutes away. 

Datsun240ZGuy
Datsun240ZGuy MegaDork
5/6/25 3:21 p.m.

In reply to David S. Wallens :

It's common for the old 90's Walmart to close up and move to the Mega-size Walmart down the street. 

JG Pasterjak
JG Pasterjak Tech Editor & Production Manager
5/6/25 3:30 p.m.
Datsun240ZGuy said:

In reply to David S. Wallens :

It's common for the old 90's Walmart to close up and move to the Mega-size Walmart down the street. 

Yeah that's what happened here. They closed this shopping-center based store and opened a Supercenter not far away. right near the former BimmerWorld location, actually.

Colin Wood
Colin Wood Associate Editor
5/6/25 3:58 p.m.
Timothy Kay said:

I'm not a BMW guy but I have a new found greater respect and love for Bimmerworld....

“The Chinese restaurant is DEFINITELY staying,” Clay says, in a move that we fully support. “And hopefully we can find a Mexican restaurant to move in, too.”

I can get behind this mix of German, Chinese, and Mexican.  Seriously congrats guys!! I can assume I'll see you in the paddock at Laguna this weekend.

With much love,

Hardcore Chevy Camaro Guy

Hear me out: If Volkswagen can have a sausage with a part number, BimmerWorld should totally have a taco/burrito/enchilada with a part number, too.

David S. Wallens
David S. Wallens Editorial Director
5/6/25 4:00 p.m.

Possible plans for the rest of the shopping center?

 

1988RedT2
1988RedT2 MegaDork
5/6/25 4:50 p.m.

I always thought they were a race parts kind of place.  I see that they also carry mundane everyday stuff that would fit on a bone stock E39!

I may have to send them an order...

DavyZ
DavyZ Reader
5/6/25 5:03 p.m.

Great business move to own the entire property and have tenants occupying the smaller stores--they can pick and choose who opens up shop there.  I agree with their Chinese and Mexican restaurant decisions :)

 

What I really like is seeing an after-market mega store for a brand like BMW.  Now all we need is a similar concept for Nissan, Toyota, etc....

MauryH
MauryH New Reader
5/6/25 6:41 p.m.

VERY impressivse! Congratulations from your old orthodontist Jamey...er James.

David S. Wallens
David S. Wallens Editorial Director
5/6/25 7:56 p.m.
1988RedT2 said:

I always thought they were a race parts kind of place.  I see that they also carry mundane everyday stuff that would fit on a bone stock E39!

I may have to send them an order...

Yes, they carry OE parts, too. It’s where JG and I have been getting all sorts of “normal” things: filters and fluids, coils and spark plugs.

If they offer more than one brand–like they do for M3 ignition coils–you can call and ask which one they prefer. (Spoiler alert: Might not be the most expensive option.)

 

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