http://www.wired.com/autopia/2012/09/tesla-sports-car-compact-cuv/
Also a crossover but who cares about that?
The $30k sedan is supposed to be a "Mini model S" that could be a good deal all-around if the range is decent.
If they can get the Roadster successor down to maybe $10k more than an Elise/Exige then it will be able to compete with the other sports cars in the $40k-$60k range for buyers who aren't stupidly rich.