VW created this video to teach audiences about keeping their eyes on the road, not on their phones:
Halfway through the video, they send a text message to everyone in the audience via a location based broadcaster. Watch what happens.
Please show it to your kids.
Bravo VW. Well done.
very well done
Excellent!
Great little reminder of how fast it can happen. Bravo VW. Now, how do I get a location-based gizmo? That would be fun to play with.
People still won't learn. It never happens to them.
Datsun1500 wrote: I'd check a text in a theater, before the movie starts. I Don't check them while driving. I like the idea of what they're trying to teach here, but it's more of a commercial for VW than anything else.
How so ?
The more fools between 19 and 29 that die off, the longer I keep my job. A thinner, SMARTER herd is better for everyone.
Hope that they aren't showing this here in the US.
TeamEvil wrote: The more fools between 19 and 29 that die off, the longer I keep my job. A thinner, SMARTER herd is better for everyone. Hope that they aren't showing this here in the US.
As someone who regularly rides a motorcyle, I am less then enthused about your concept.
I'm curious why the logo on the steering wheel is covered up if it's an official VW thing...
In reply to WonkoTheSane:
VW doesn't want people to think they may die in a VW.
Is this really VW? ...or is this one of those campaigns getting falsely accredited to them. (like that VW polo terrorist bomber ad)
2nd. The statistic. Has anyone verified this? "Mobile use is now the leading cause of death behind the wheel"
Really?
I'm not saying this isn't a good message, but #1 cause of death?
It's pretty clever. Sure, checking a cell phone before the movie starts isn't a major etiquette breach, but that does help to have more people looking at their phones in the audience and make it more memorable.
TeamEvil wrote: The more fools between 19 and 29 that die off, the longer I keep my job. A thinner, SMARTER herd is better for everyone.
I don't think that's how it works.
The texting fools can crash into and kill you while you're taking your kids to school.
xflowgolf wrote: The statistic. Has anyone verified this? "Mobile use is now the leading cause of death behind the wheel"
I'm pretty sure the leading cause of death behind the wheel is still crashing. Not texts, faulty ignition switches, or runaway gas pedals.
I'm not arguing that distracted driving is a good thing. Everybody has a daggum smartphone and everybody uses them constantly. Sorting out correlation and causation is a real PITA.
Other contributors are that cars are more insulated and faster than ever, with 100% less feedback. People expect to be able to get in an accident an not get a scratch, versus expecting to get in an accident and die.
If everyone thought like a motorcyclist, we'd be in a lot better shape.
You guys can argue about anything, can't you?
It's called communication. It's not about the semantics, or the technical precision of the statistics.
VW was looking to communicate a very specific (and valuable) lesson, to a very specific (young) crowd.
"It only takes a second." That's it.
But if you geniuses had your way, we would run VW out of town on a rail because they didn't explain the difference between correlation and causation, or use the exact right terminology, or verify their facts with care.
Who the berkeley cares?
Look at the faces at the end. Listen to the collective gasp from the audience as it closes.
Think they got the message? Darned right. VW communicated effectively, and made their point.
Sometimes on this board, not so much.
"I don't think that's how it works. The texting fools can crash into and kill you while you're taking your kids to school."
I was totally just kidding, but I believe that you're right regardless. I got clipped in the back of the Mustang by some young girl texting while driving her parent's mini-van. It'll never end until it becomes illegal (like speeding or running a light illegal) everywhere. Nothing stops foolish behavior like a big ticket and and insurance points.
They should have driven into the water.
http://www.dump.com/vwbeetle/
Falling asleep is an other big cause. The Walmart driver that crashed into that van was reported to have not slept in 24 hrs.
SVreX wrote: Sometimes on this board, not so much.
Uhh, I'm going to need you to back up that statement with a statistic 
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