I guess I've been guilty of the whole "You paid how much for that!? Sucker!" snobbery, while driving around in my E36 M3e box.
Now, I know plenty of smart, responsible people who buy new cars, nice cars, whatever. Makes perfect sense to me. If I could justify spending the money to have a new-ish something for my wife to drive around, I'd sleep better at night. That said, I don't know that I'd ever buy a new car, but I can see why a lot of folks would.
On the flip side, I'll echo the article and elaborate a little. My wife has a couple of friends who bought brand new cars and shouldn't have, and trying to reason with them is impossible.
I think where it starts in a lot of cases (especially with my generation, and those younger than I am,) is that most of the kids I went to high school with were GIVEN cars when they got their license. Many of them got brand-spankin' new cars, for whatever reason. I think this gives a lot of people a sense that a new car is a not only a "Need" as the article said, but a "Right." For these folks, the same goes for cell phones, internet, and cable TV. "Well I've got to have a cell phone and internet." Well jesus christ. How the berkeley did we ever live without it?
Also, and again, a generational thing, our society has become one where too many people are only interested in "What the minimum payment is" rather than "how much is this REALLY costing me, and is it worth it?" I've seen SO many people fall into this trap. Have you taken a look at average credit card debt lately? Wondered how the hell we got to the point where there are so many houses in foreclosure?
For someone who works their ass off, pays all their bills, doesn't have credit card debt, saves money for retirement, pays for their healthcare, etc., I think it makes perfect sense to buy something new or new-ish.
For someone who's constantly complaining that they can't afford health insurance, or their rent/mortgage, groceries, etc., it is absolutely insane.
PS: See also: People who aren't good at math selling/trading their perfectly good 30MPG car to get $2000 for a downpayment on a Smart car or a Prius because they're going to "save money" on gas.