In reply to Jesse Ransom (FFS) :
I'd echo what most others have said- for most things, especially those of the non-structural/functional category, you're going to be best off with PLA. Generally the most indoor-friendly filament, fairly inexpensive, a nearly limitless selection of colors and finishes, and by far the most forgiving when printing with it. As far as brands go, I've run everything from pricier name-brand filaments to Amazon-branded ones to ones that don't even identify the company that made it through my Ender 3 S1 and can't really say that any are that much better than any others. Personally, I like the Sunlu PLA that I've got, but if there's a good deal on a color I want I'll usually not worry too much about it.
I've used a few different wood-fiber PLA filaments and have been quite happy with the results. It definitely smells like you're burning wood though when you print it.
As far as other options, I've printed with PETG the most out of the rest- I picked up 5-6 spools of Overture PETG from an auction for a steal shortly after I got my printer and I've used up most of several of them. Takes higher nozzle temps and higher bed temps, a different nozzle height than PLA (needs to be further from the bed), and has to be printed slower in general than PLA. It definitely smells more than PLA, but it's not terrible- I have a cheap enclosure (essentially a grow tent...) that my printer is in and I've not really had any issues with printing PETG in my office. Even The Dancer's stupidly sensitive nose hasn't complained about it. PETG is stronger and better out in the sun- I've got a pair of wall mounts for my biggest LEGO model printing out now in PETG.
I've also printed essentially one thing with ABS on my printer- an intake duct for my E46. Took a lot of tries to get it right, and even then it technically failed but was still usable. If I do it again, it won't be with the printer sitting in my office- that stuff really smelled. However, if I do try it again it will likely go a lot better now that I've got the printer dialed in a lot better.
Probably the best advice I can give is that whenever you get a new filament to go through and test and figure out all the settings for it- someone over on the 3dPrinting subreddit suggested this guide to tuning/testing, and it seems to have worked pretty well: https://ellis3dp.com/Print-Tuning-Guide/articles/index_tuning.html
As far as slicers (as DrBoost mentioned), I've been using SuperSlic3r for pretty much the whole time I've had my printer. It's a fork of PrusaSlicer and if you enable the 'expert' mode lets you tune a LOT of stuff. The only thing really lacking that I know of is the fancy organic/tree supports that some of the others have added recently- but I expect it will pick those up eventually.
This further reinforces my thought that we should have a 3D Printing Build Thread or 'What I'm Printing Now'...