SVreX wrote: You are being pessimistic. Your market is bigger, and your pricetag is bigger. People are NOT interested in building it themselves. Those who are would never buy it at any price. They are not your market. Never try to sell a product to DIYers that they can build themselves. They won't buy. Do a little studying of JG's camera dollie inventions. He's doing very well assembling stuff any DIYer could do in an evening, and PLENTY of people are paying him to do it.
To expand on this point, and I am something of a DIY'er:
I could build a platform bed for my mattress very easily. But to do it right, it would cost about $10 less than a frame+box spring, and it would require me to move a bunch of stuff in the garage, go to Lowes and get the supplies, assemble in the garage, move into the bedroom, further assembly in the bedroom, then clean up in the garage... All in all, probably about 2 hours of time. I went with the frame and box because my time is worth a lot more than $5 an hour. I could be drinking beer and playing guitar for that two hours. And I did.
If this was for a guest room, I would have been able to find scrap materials and do it for nearly nothing. But its not, and I didn't want the hassle for something that needed to just be done.
