If you eat at Chipotle, you would know that since their breakaway from McDonalds they have been trying to remove genetically engineered food from their menu. There is a lot more that they do, to make sure their ingredients are the best possible for a fast food chain.
Anyways, it started with "Back to the Start"
http://youtu.be/aMfSGt6rHos
And now they have "The Scarecrow"
http://youtu.be/lUtnas5ScSE
It's interesting how they market eating meat.
The first Chipotle was across the street from my house in Denver. Every day at lunchtime they'd have a line out the door. It's great to see a company that does a good job flourish.
The quality went down a bit when McD took over--- but since they split I haven't had any issues. It's just a shame the nearest one is all the way across town.
It is tasty. Also protip: you can often call in an order and skip the line.
http://www.forbes.com/sites/davidvinjamuri/2013/09/13/chipotle-scarecrow-makes-enemies-to-win-customers/
David Vinjamuri of Forbes said: “The Scarecrow” is not advertising. It is a narrative. The critics of the video – who charge that it is unfair and distorts the reality of conventional farming in the U.S. – miss the point. Chipotle is not trying to be fair – the brand is trying to provoke an emotional response, both from the people who agree and disagree with them. Chipotle realizes that the stronger the outcry is from people who detest the story they’re telling, the closer those who agree with them will align to the brand.
Well, I disagree, so I guess that part worked, but stating I disagree on a public automotive forum is about as much of an "emotional response" they'll get out of me.
I don't care if it was for an ad or not, Willie Nelson now owns "The Scientist" like Johnny Cash owns "Hurt."
In reply to Will:
Willie Nelson deserves something of greater value.
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