slefain
slefain UberDork
1/22/16 10:25 a.m.

Disclaimer: I did have a small part in this PR campaign, but even if I didn't it would still be funny as hell. I think my article is pretty funny as well: http://knowhow.napaonline.com/napa-gives-old-cars-the-new-car-commercial-treatment/

https://www.youtube.com/embed/Hcs9dK5azZ4?rel=0

https://www.youtube.com/embed/EDOtIpGmx7g?rel=0

https://www.youtube.com/embed/ISblyV3u5ck?rel=0

Somehow they nailed three of the vehicles I have owned: my '88 Mazda B2000, my '96 Sunfire, and my 2002 Camry.

Mezzanine
Mezzanine HalfDork
1/22/16 10:47 a.m.

Woah, those are really terrific! I hope those commercials get popular so I can do an homage when it comes time to sell my next car.

MrJoshua
MrJoshua UltimaDork
1/22/16 10:54 a.m.

There are sooo many awesome used cars out there-it seems like they could do the commercials with something cool instead of picking on how crappy most peoples cars are.

GameboyRMH
GameboyRMH MegaDork
1/22/16 11:24 a.m.

Hahaha those are great! Especially the compact pickup, that one nails it!

Dusterbd13
Dusterbd13 UberDork
1/22/16 11:29 a.m.

Oh man. Which one of us did those? Cause that are so true.

stuart in mn
stuart in mn UltimaDork
1/22/16 12:24 p.m.

They have to be better than their old 'NAPA know how' commercials.

patgizz
patgizz PowerDork
1/22/16 12:46 p.m.

my wife had that exact cavalier when we met.

Esoteric Nixon
Esoteric Nixon UltraDork
1/22/16 1:03 p.m.

There should be a video for white Ford F Series, because that's about 90% of the business we get at my store.

novaderrik
novaderrik UltimaDork
1/22/16 3:56 p.m.

i had 2 of those Cavaliers- a 97 and 98- and that video pretty much sums them up... now i have Kronos, the S.O.D.(Saturn of Doom- i call myself Seargent D when i drive it)- 4 doors of 1999 vintage plastic and metal propelled by 4 cylinders of whatever the opposite of fury is..

Keith Tanner
Keith Tanner MegaDork
1/22/16 5:59 p.m.
MrJoshua wrote: There are sooo many awesome used cars out there-it seems like they could do the commercials with something cool instead of picking on how crappy most peoples cars are.

Who do you think is shopping for parts at NAPA?

novaderrik
novaderrik UltimaDork
1/23/16 12:15 p.m.
Keith Tanner wrote:
MrJoshua wrote: There are sooo many awesome used cars out there-it seems like they could do the commercials with something cool instead of picking on how crappy most peoples cars are.
Who do you think is shopping for parts at NAPA?

yup.. NAPA knows their demo and they direct their marketing towards it. i wonder if Autozone will copy the idea and show kids in flat brimmed hats and sagging pants hanging shiny stuff on their stanced Civic with 3 aftermarket 17" wheels and one stock 14" wheel with a cheap hubcap on it..

Appleseed
Appleseed MegaDork
1/24/16 12:59 p.m.

This defines "Target Demographic" to a T.

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