Nissan slashing employees, Honda in some headlines, Dire Straits

Where is this headed? Don't buy a new Z? Use this as bargaining power if you do? Go get one of the $18,000 manual tranny Versa's for $16,000?

Is Honda going to help? What do they gain? Are founding fathers all spinning in their graves?

Is this because of the Nissan Murano convertible failure? Or that Canada can buy a Sentra stick shift but not in the USA?  (Chinese electric cars not helping)

What's that Carlos Ghosn dude up to? Still hiding out in the Middle East? 

Is this because they failed to to deliver on that Datsun 510 IDx replacement we all wanted?

Will it shrink and eventually become like AMC Motors or Peugeot USA?

Clearly, the blame should all fall on the high failure rate of Jayco CVT transmissions.  The over-continued reliance on these transmissions killed the brand in my shopping eyes.

Full disclosure:  I have owned 4 Nissans and 3 Infinitis.  Only one was a CVT (first year Versa) and though I had not direct trouble with the trans, I was eager to get away from the trans as I considered it to be a ticking time bomb.  Bought that Versa for the wife, new, and sold with 80k.  

What's Mark Knopfler got to do with it?

In reply to codrus (Forum Supporter) :

Yeah, leave him out of it. He's cool.

I say it's all money for nothing anyway.

I would skate away.

One cannot help but wonder if selling new cars to people with bad credit has finally caught up to them.

Also, it would probably help sales if all their cars weren't so wretchedly ugly.

What will all the buy here pay here dealers do if Nissan goes down?!?!  The Altima is their bread and butter.

1988RedT2 said:

One cannot help but wonder if selling new cars to people with bad credit has finally caught up to them.

 

Worked for Kia and others

In reply to SKJSS (formerly Klayfish) :

Nissan could go to all SUVs like the domestic manufacturers. I've noticed the Rogue has been the vehicle of choice for Altima drivers that really want a CUV but still drive it like an Altima, so that could keep BHPH lots going for a while. 

Datsun240ZGuy said:

Is this because they failed to to deliver on that Datsun 510 IDx replacement we all wanted?

Totally this.

Then there's that 20 percent tariff thing.

aircooled said:

I say it's all money for nothing anyway.

I would skate away.

 

Honda and Nissan: Brothers In Arms?

secretariata (Forum Supporter) said:

Datsun240ZGuy said:

Is this because they failed to to deliver on that Datsun 510 IDx replacement we all wanted?

Totally this.

The pisser is they made a prototype that Jay Leno drove.  berkeleyers. 
 

Kreb (Forum Supporter) said:

Then there's that 20 percent tariff thing.

Much depends on how it's implemented, but % U.S. content and whats finally produced here vs overseas is a bit more of a minefield than you would think. 

https://www.nhtsa.gov/part-583-american-automobile-labeling-act-reports

There are a number of "Japanese" cars that have a much higher percentage U.S. content than many Ford/Chevrolets 

Kreb (Forum Supporter) said:

Then there's that 20 percent tariff thing.

You know many of them are made in TN right? Don't let that get in the way of a Political comment though

From an article in Forbes:

Sanshiro Fukao, a senior fellow at Itochu Research Institute wrote, “If I were an employee of Nissan today, I would be too embarrassed to tell my children and parents about my company. I feel sorry for everyone involved with Nissan.”

Something else from that same article in Forbes:

So why is Nissan experiences such hardships? It all basically comes down to the firm’s products and its stalled future plans to electrify. Apart from the fact that the brand’s current product lineup is not striking a nerve in the marketplace, with just two electric models on sale in international markets, the root of the problems stem from a wave of cheaper EV alternatives coming from China that are flooding the global market and stealing market share away from the Japanese company. In addition, its core electrification technology, the e-Power hybrid powertrain, which was a hit in Japan, has not yet gone on sale in the U.S.

So, who gave the world its first series-production EV? Nissan.

I’m looking at U.S. sales numbers for the Nissan Leaf.

2011: 9674

2013: 22,610

2014: 30,200

2015: 17,269

2022: 12,026

According to Car and Driver’s research, Nissan doesn’t make their top-15 list for 2023. Tesla, at the top of the list, sold an estimated 385,900 copies of its Model Y alone. 

Steve_Jones said:

Kreb (Forum Supporter) said:

Then there's that 20 percent tariff thing.

You know many of them are made in TN right? Don't let that get in the way of a Political comment though

No. I mentioned something that may or may not be a factor. YOU made it political. And I drive one of the most American vehicles on the market - A Honda Ridgeline.

Thread’s been reopened. Please keep it civil, and please stay away from the hot stove (that would be politics).

Thank you.

Poor reliability, mundane styling, lack of any EV inventory in the US, a total failure in the 400z (although that wasn't ever going to be a high volume sell), but perhaps the biggest mistake Nissan made in the US market was discontinuing the NV series workvans.   I know several friends and family that had long careers at Nissan dealerships (service, sales, finance), and every single one of them told me that Nissan was a sinking ship the second they got out of the fleet market.  

None of them work at Nissan branded lots anymore.  That was telling for me. 

David S. Wallens said:

Thread’s been reopened. Please keep it civil, and please stay away from the hot stove (that would be politics).

Thank you.

Oh, no!  Thank you!   

In reply to golfduke :

So the question is: if someone was interested in a new $42,000 Z car;

Given the current state of Nissan; would you buy a new Nissan? Are the dealers going to be "dealing" on these? 

In reply to golfduke :

Since I only see three of those a year, I can't imagine that the NV was keeping the company afloat.
They had nothing unique or compelling to bring customers to their door. Just no room in the market for another mid-pack finisher with terrible transmissions. 

Nissan also jumped out of the full-size truck market, with the Titan being discontinued at the end of this year. Seems like a foolish move, when 1/2-ton trucks are red-hot currently, but they said sales were poorer than the Frontier. Probably not helped by the Titan being a bit of a dinosaur, since the underlying truck dated back to 2016, with a facelift in 2020. And I don't think the weird 5/8-ton diesel Titan XD did them any favors

If you are another car manufacturer, what do you see in Nissan that is worth buying into?  Does buying in mean you get Nissan/Renault/Mitsubushi, or just Nissan?