I envy you trying the Ruthless rye. That and SN Pale in cans were both released pretty much right after I left for here.
If Sam Adams Lager is hoppy for you, I recommend not jumping strait in to IPA. Your best bet for learning to appreciate hops is something that has been dry hopped, but is fairly low bitter. You want hop aroma. Hops boiled longer gives you bitterness. Hops added later give you aromatic oils.
If you can find it on bottles look for beers that have an IBU or BU (International Bittering Units) around 40, or with something to provide extra body to balance the bitterness. American Pale Ales and Amber Ales or something that is a twist on an IPA (Belgian IPA, Wheat IPA, etc.) are probably the way to go. I'm not sure what you get out there, but I'll make some guesses based on larger brands that I know:
New Belgium:
Dig Pale Ale (OMFG, they hop it with Nelson Suavin! That is my favorite hop and I'm shocked any large brewery can get enough to do a major release using it)
Belgo IPA
Sierra Nevada Pale
Lagunitas Little Sumpin' Sumpin' - Highly hopped, but there is so much other body that this is a very well rounded beer.
Flying Dog Raging Bitch - Another Belgian style IPA
Brooklyn Beer company has a very nice lager that I just tried for the first time last night.
Arrogant Bastard - again, very strong and bitter, but there is enough good roasted malt to balance it.
Mendocino Brewing Red Tail Ale
Schneider Weisse - Tap 5 "Meine Hopfenweisse". Best hoppy German beer I've found. Supposed to be distributed oversees too.
Ignore the earlier suggestion of Jever, it has more bitterness than hop aroma, and even that has been slowly dialed back over the years in an effort to save money and widen appeal.