Here's how it works
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Truck shows up on Islamic militant's twitter feed. It has the name of an American company on it which is odd so the pic gets around.
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Some living cartoon characters see the pic, immediately assume that the company provided the truck to the terrorists with their logo on it like a race car's sponsor.
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Ring ring! "WHY DO YOU HATE AMERICA!?!? HERPDERP"
See also: http://www.thedailybeast.com/articles/2014/03/17/texans-attack-muslim-weather.html#
