The next stage of social media hell is upon us!

I really hope this is a Yes Men-style prank:

http://www.engadget.com/2015/10/01/peeple-is-yelp-for-people/

Lulz ensue as the woman who sharted out this idea is overwhelmed with well-deserved negative criticism. Ironically, she apparently doesn't like that sort of thing:

http://www.theregister.co.uk/2015/10/01/slander_app_founder_slandered/

Even if that is a joke, Lulu is not.

Lulu (formerly Luluvise) is a mobile app that allows female users of the social networking service Facebook to make positive and negative evaluations of male users on the basis of their romantic, personal, and sexual appeal.

If you're not on Facebook, you don't have a profile on Lulu, so at least there's a way to be safe from that.

Unfortunately if you're not on Facebook, you also don't have a chance at getting a date, since you must be a rampant cheater or weirdo

Checks weirdo box. Sigh.

Turns out the founder's trademark research ability is about on par with her ethics. She gave her demon-spawn web service the same name as an actually useful gadget, and now the company that makes that gadget is getting flooded with hatemail:

http://www.wired.com/2015/10/peeple-the-thing-versus-peeple-the-app/