Okay, here's some stuff right from the horse's mouth.
First, regarding the price of the engine, note that it's for a complete, carb to oil pan, turn-key engine with all new parts. We included a new starter, new carbs, new ring gear, clutch, etc., A lot of times when you see prices for engines, they're for long blocks and those accessories add quite a bit. Nonetheless, it's an expensive engine if you hire it all out. On the other hand, you could build that engine at home for $3-5K and it does go like stink and still idles.
Second, we had over 1000 hours in the Midget. Our shop rate is $60/hour for restoration. There are probably $20-30K in parts on the car. You can do that math and it adds up to more than anyone would spend for a Midget. We problably would not have done that for a customer. We would have started with a better car, etc.. We put that much time, energy, and parts in the car for the stories plain and simple.
Third, any of you who know me or my shop knows that I tend to overdo things--we regularly have done 1000 hour restorations because we chase every little detail and will often restore cars that shouldn't be restored because of owner's sentimental attachments. We work in a very small niche and I'm thankful we've had customers out of the mainstream who will pay us to stay in our niche. We brought the Midget into that niche because it made good stories.
I'll admit I'd have rather put that much time and effort into an MGB or an XKE, but on the other hand I can't tell you how many Midget guys have come up to me in the past six(!!) years to say how much they appreciated all those stories on a lowly Midget--I just had a few more do that at Road America for the SCCA Runoffs this weekend.
If you're still reading this, I'll highjack this thread a little bit to say I'm pretty excited about the next project car I'm doing for CMS--1978 Alfa Spider. It won't be done like the Midget--more like an affordable rolling restoration. It won't take six years, either, I promise. You won't see it in print for some time, but I'll start posting about it this winter.
--Carl