Sometimes, it can be hard to nail down the demographic meant to buy a particular car, but that's not the case for the Nissan Kicks. How do we know this? Nissan tells us who they are selling to in the first sentence of the press kit: "The Nissan Kicks compact SUV is designed to fit the needs of singles or couples looking for expressive styling, personal technology, smart functionality and advanced safety features at an affordable price."
Does the replacement for the controversial Juke live up to what's being promised? Well, looks are subjective, but Nissan has put some notable features on the exterior of the Kicks, namely the two-tone paint job and the signature V-motion grille. We'll mark a check for expressive styling.
As far as personal technology, the Kicks boasts a 7-inch touchscreen head unit that can be optioned with Android Auto and Apple CarPlay, with a Bose audio system also available as an option. We'll take that as two for two so far.
Smart functionality and advanced safety kind of go hand in hand here, so we'll combine the two. In this area, the Kicks comes equipped with a full suite of safety features—known as Nissan Safety Shield 360—that includes lane departure warning, blind-spot monitoring and emergency braking whether you are going forward or reverse. We think that satisfies the criteria.
Finally, and perhaps most importantly, is the "affordable price" bit. A base model Kicks S can be had starting at $19,070, with price maxing out at $27,990 for a top SR trim with every single optional piece of equipment and accessory installed. That doesn't sound too bad for what you are getting, so we'll say that's a pass as well.
So, does the Nissan Kicks truly offer "expressive styling, personal technology, smart functionality and advanced safety features at an affordable price?" We'll cautiously say yes based on the numbers here.
Speaking of numbers, all Kicks are powered by a 1.6-liter four-cylinder engine rated for 122 horsepower and 114 lb.-ft. of torque. That power gets sent to the front wheels through Nissan's Xtronic CVT transmission.
However, what does that all that mean for driving dynamics? You'll have to read the rest of our review below to find out.
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