irish44j
irish44j HalfDork
11/24/10 10:50 p.m.

just a random musing about stupid car commercials, and a good example.

IDK if any of you has seen it since it's new, so I'll set it up for you:

  1. Guy walks out of his house to his G37x. There is snow on the ground.
  2. Guy gets hit by a snowball. Thrown by his neighbor across the street, standing next to his BMW 3-series (I guess it's a 328xi).
  3. Neighbor says "see you at work" in a taunting way. Guy with G37x gets in his car. Neighbor hasn't gotten in yet, so I guess the G left first.

comment: at this point, I was assuming that it was going to be a commercial about which AWD car was better in the snow. After all, they are throwing snowballs and it is snowy out.

  1. Guy with G37x stops on the road, makes his own little snowball, and starts rolling it down a hill (I guess they live on a mountain).
  2. Guy with G37x proceeds to haul ass down the hill around s-curves as snowball gets bigger and bigger going straight down. G keeps passing ahead of it as it crosses the switchbacks.

comment: again, at this point I'm expecting him to be showing how awesomely fast the G gets down the hill in the snow. But.....the road has no snow on it. So much for that idea.

  1. Guy with G arrives out front of work. Snowball nowhere to be seen.

comment: at this point, I'm guessing that they're showing that the G is so fast, it actually beat the snowball there. Ok, lame but makes a point, right?

  1. Guy with G pulls up at parallel spot. Except [B]his neighbor's BMW is sitting there already[/B]. G pulls one spot up and turns on his signal.
  2. Snowball finally gets there, hits BMW and carries it away down the mountain.
  3. Guy with G pulls into now-empty spot.

The ad is pretty lame anyways, but IDK if they realized that they accidentally made the G look bad overall. Why?

Well, the G beat the snowball. Pretty fast, eh?

BUT...the BMW left after him, but was already parked there when he arrived. So I guess the BMW is alot faster than the G going down the mountain, right?

oops.....

The moral of this story is, of course: When the snow has melted, your G37x or 328xi will get you down the mountain fast. But if there's still snow actually on the road, you'll need a Subaru :D

(yes, I am kidding around and not trying to start a "which AWD is bestest" war, lol)

here is the commercial: http://www.youtube.com/watch?v=J2qPbSal3fI

integraguy
integraguy Dork
11/24/10 10:56 p.m.

I also like the way Infiniti "teases" you with their end of the commercial lease offer on a new "G". I say that because this year there is a new model in the G lineup, a G25. Folks who are unfamiliar with the Infiniti lineup may not care, I guess, but it is a sort of unspoken "bait and switch", IMO.

irish44j
irish44j HalfDork
11/24/10 11:00 p.m.

Another funny part: These two guys with their BMW/G37 are such big playas....but they have to parallel park at work? Shouldn't these mack daddies have reserved spaces?

Better commercial:

G37 guy arrives to work. Sees his neighbor ghetto-parallel-parked. Continues down the road and parks in his reserved spot in front of the office. Walks into the office. Sees neighbor working in his cubicle. Continues on and sits down in his corner office. Snowball goes by in the background and Travis Pastrana jumps over it in his STi

My marketing > Infiniti's marketing

Platinum90
Platinum90 SuperDork
11/25/10 2:56 a.m.

One problem. Pastrana doesn't have an STi anymore. I don't think his sprint cup car will have enough rebound to land the jump anywhere resembling predictably.

ReverendDexter
ReverendDexter SuperDork
11/25/10 1:08 p.m.

Who cares about the landing?

Platinum90
Platinum90 SuperDork
11/25/10 2:45 p.m.
integraguy wrote: I also like the way Infiniti "teases" you with their end of the commercial lease offer on a new "G". I say that because this year there is a new model in the G lineup, a G25. Folks who are unfamiliar with the Infiniti lineup may not care, I guess, but it is a sort of unspoken "bait and switch", IMO.

Are you sure you aren't thinking of the Lexus IS250?

What 2.5 would NissInfiniti use in a G25?

Schmidlap
Schmidlap Reader
11/25/10 4:48 p.m.

They've got a 2.5L V6 that was previously only available in Japan that they're now bringing to North America in the G25.

Autoblog G25 Article

Bob

Platinum90
Platinum90 SuperDork
11/25/10 5:02 p.m.

Hmmm. So, how about a 250Z, Nissan?

Bababooey
Bababooey New Reader
11/25/10 8:10 p.m.

Seems to be a big step backwards in a Z. Ford/Chevy have 300HP V6's in their base Mustang and Camaro with much better gas mileage than Nissan's 3.7L. Equal cars, the Mustang/Camaro are $5k cheaper than the Z. IMO, Nissan needs to step up the Z soon for it to be relevant. It's a porker as it is, couldn't imagine it with only 200HP.

That said, I'd love to see other manufacturers offer entry level cars with smaller engines at a lower price. If I could get a 4cyl 3 series/C class with less electrical crap for about $25k I'd go buy one tomorrow.

Strizzo
Strizzo SuperDork
11/25/10 8:55 p.m.

Nissan is making the same mistake they did with the 300z, pricing it right out of the market. Yah yah, it's cheaper than the 350z was, but the 350 gained nearly 8k in base price over it's run. I remember looking at 350z track pacs stickered just under 30 grand, now you can barely get a base model for 30k, and the track package is nearly 40.

irish44j
irish44j HalfDork
11/25/10 9:19 p.m.
Platinum90 wrote: One problem. Pastrana doesn't have an STi anymore. I don't think his sprint cup car will have enough rebound to land the jump anywhere resembling predictably.

yeah yeah, I know. I was just throwing out a reference everyone would get. Stop nitpicking

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