I looked at the F-Pace before we bought the wife a car. They aren't bad looking. Then I remembered how bad a used Jaguar can be and bought a Volvo instead.
I looked at the F-Pace before we bought the wife a car. They aren't bad looking. Then I remembered how bad a used Jaguar can be and bought a Volvo instead.
DirtyBird222 said:When the Empire Strikes Back and strikes back hard. India's Tata is laying the smack down on the historic British brand.
I feel like the demographic they are aiming for is the type to not spend the money on something because those are things they don't spend money on.
Anytime a car brand says "We're trying to appeal to the younger demographic" I'm immediately interested in how they plan avoid the same issues Scion ran into, but at a higher price point.
The0retical said:Anytime a car brand says "We're trying to appeal to the younger demographic" I'm immediately interested in how they plan avoid the same issues Scion ran into, but at a higher price point.
But when your current demographic is aging out and dying off, what else are you supposed to do?
well E36 M3 talk it all you want, marketing is supposed to get attention and they sure did that
fidelity101 said:well E36 M3 talk it all you want, marketing is supposed to get attention and they sure did that
I'm not sure pointing and laughing is what they were going for, but they could have done worse, I suppose:
I think the ads look dumb, but I also think I'm going to set it aside until they show me a car. Fingers crossed.
MadScientistMatt said:fidelity101 said:well E36 M3 talk it all you want, marketing is supposed to get attention and they sure did that
I'm not sure pointing and laughing is what they were going for, but they could have done worse, I suppose:
That was a highly underrated movie.
"They're not supposed to start all the time!"
Video cuts off before he gets in, tries to start it... it doesn't... then he collapses forward in complete bliss 
The brand-wreck does seem to work for some people.
Also... copy nothing?
Given that they want to go all electric, the recall for EV battery fires does not help the situation:
In reply to NOHOME :
She looks like, if you touched her, she'd be sticky.
Bud Light with wheels.
Mustang50 said:Bud Light with wheels.
As far as the world is concerned, ALL American beer is bud light, with different colored cans. So yeah, branding IS the product.
JAG is screwed.
In reply to NOHOME :
The US market is built on branding, to where people who like GMC trucks wouldn't be caught dead with a Chevy, and people say the Pontiac Vibe was a piece of crap while the Toyota Matrix was a good car, even though they are 99.9% the same until you stuck the badges on after the painting line in California.
(The air filters are different. Or maybe that was a Corolla/Prizm thing. No, I don't know why one had to be 1/2" shorter and 1/2" wider. But they don't interchange)
Trent said:The0retical said:Anytime a car brand says "We're trying to appeal to the younger demographic" I'm immediately interested in how they plan avoid the same issues Scion ran into, but at a higher price point.
But when your current demographic is aging out and dying off, what else are you supposed to do?
I guess they have to micro-target people who are young and wealthy. They could probably not bother with much public advertising and focus on directly contacting the few people who are young and could afford an expensive car. In which case this could actually be a good first step - consider that another brand with the same kind of customer demographic is Supreme.
I remember reading something.
Lamborghini was asked why they don't advertise.
The reply was something like "our customers aren't the sort of people who sit around watching television".
Jaguar should just rebuild the XKE. Edit: and XJ sedan.
ShawnG said:I remember reading something.
Lamborghini was asked why they don't advertise.
The reply was something like "our customers aren't the sort of people who sit around watching television".
Lamborghini also has a massively strong brand and are purchased exclusively for the image. The people buying them aren't exactly cross-shopping anything else. There's no need for them to advertise. That's where Jag would love to be and where they want to be with those $200k EVs.
mainlandboy said:Given that they want to go all electric, the recall for EV battery fires does not help the situation:
That is not unique to Jaguar, just about everything utilizing LG batteries is in the same boat. VW, Porsche, etc. they have been trying to do live battery monitoring rather than just replacing whole batteries and it looks like it's taking a lot to figure it out. Looks more like an LG problem than a Jag one per se.
wspohn said:WTF are they smoking at Jaguar?
Regardless of how Jaguar's future turns out, you wont convince me that this was not more genius than gonzo. May or may not work out.
Jaguar CAN NOT re-become the firm that we remember from back in the day. First of all because the engineering was crap and even that eroded into diluted crap towards the end; Tata bought Jag Inc. because nobody would buy the individual cars. An Indian designed Tata EV Jag has zero DNA connection to 60's Rube-Golberg Jag, so pursuing anything in that marketing pool is pointless.
So, without a car to show yet, Jag puts out this goofy add. It is offensive to many people. I believe it is offensive on purpose; like in the army when you ask for a volunteer and the entire rank steps back but one poor soul. If you remove all the people who would never think of buying a Tata-Jag, you are left with the ones that might.
All this does make me wonder what kind of car is going to show up as the "Bold New Jag". Gotta be bold if it is to follow this act.
I don't dislike EVs in any way. Never even sat inside one for that matter, but I also don't see them as any kind of a single-solution to any of our transportation problems. Or environmental problems.
The marketing will turn into buyers. They may not care about the car, but the statement.
ShawnG said:I remember reading something.
Lamborghini was asked why they don't advertise.
The reply was something like "our customers aren't the sort of people who sit around watching television".
No, they're the sort of people who stand around staring at themselves in the mirror.
I'm still more curious about what the cars will be like, but as I continued to mull...
There's no going back, exactly, but on the other hand, the only thing Jaguar really has at this point is history. The talk about a left-field car for an entirely unrelated demographic doesn't seem to benefit from using the name. Why wouldn't Tata just launch a separate brand for that?
I don't know what they will do or should do, but I, as someone they don't really have any reason to listen to, think a good, solid car in an updated reference to one of their classics would be compelling. A Mk2 would actually seem to fit well with recent more upright packaging and the overall shape with some CFD might be slippery... Mk3? Did the SSR/Thunderbird/Prowler/PT Cruiser etc put automakers off the neo-retro thing?
Or just produce Superfast Matt's Tesla-powered '57(?) Jag? 😜
Or maybe that's it... Inasmuch as the target demographic is even aware of Jaguar, maybe there's marketing value in burning down the old brand for their amusement?
I don't know.
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