Colin Wood
Colin Wood Associate Editor
12/25/24 7:59 a.m.
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A successful marketing campaign can have lasting positive effects for many years. For example, just look at Nike’s “Just Do It” or the California Milk Processor Board’s “Got Milk?” campaigns.

Not all campaigns, however, have a happy ending. In fact, some don&r…

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David S. Wallens
David S. Wallens Editorial Director
12/25/24 10:30 a.m.

A bit of a sleeper among the Fox bodies. 

CyberEric
CyberEric SuperDork
12/25/24 1:37 p.m.

Wait, so what makes this a 7-up edition exactly? I was expecting some red dots or something. 

And man that has to be the cleanest 'vert Fox body I've seen in decades.

Wally (Forum Supporter)
Wally (Forum Supporter) MegaDork
12/25/24 2:05 p.m.

In reply to CyberEric :

They were originally built for a promotion. My dad had a 7up route and they used to get a catalog of merchandise they could buy to give customers and such. A few of them had a form on the back to order the mustang. I kinda want one now, a few months ago I was in my parents garage and found the 1980s license plates he had on his Cadillac that say 7UP WBM, which are my initials too. They seem like they belong on one of those. 

Wally (Forum Supporter)
Wally (Forum Supporter) MegaDork
12/25/24 2:05 p.m.

In reply to CyberEric :

They were originally built for a promotion. My dad had a 7up route and they used to get a catalog of merchandise they could buy to give customers and such. A few of them had a form on the back to order the mustang. I kinda want one now, a few months ago I was in my parents garage and found the 1980s license plates he had on his Cadillac that say 7UP WBM, which are my initials too. They seem like they belong on one of those. 

Paris Van Gorder
Paris Van Gorder Associate editor
12/26/24 8:45 p.m.

In reply to CyberEric :

I thought the same thing when I first saw it. A 7-up themed livery would be pretty sick. 

stuart in mn
stuart in mn MegaDork
12/27/24 7:51 a.m.
CyberEric said:

Wait, so what makes this a 7-up edition exactly? I was expecting some red dots or something. 

And man that has to be the cleanest 'vert Fox body I've seen in decades.

It's sort of like the green color of a 7-up bottle?

"You like it, it likes you."  When I was a little boy, my mother would give me some 7-up when I had an upset stomach.

dean1484
dean1484 MegaDork
12/27/24 8:20 a.m.

Should have put a 7l motor in it. Say a 427? 

Jerry
Jerry PowerDork
12/27/24 8:40 a.m.

My cousin won one of these back in the day.  I stopped to visit her on my way back to my Naval base in VA & she popped the hood "you car guys want to see the engine right?"

Also a recent photo from my stepmom of my dad's old car seems relevant.

 

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