Just saw a Chevy vs Ford ad, where the guy is asking some other guys which truck they'd rather put their toolbox in. He then violently shoves the toolbox into the Ford, punching a hole in it. He does the same violent shove into the Chevy, merely denting it. The guys watching obviously think the Chevy is better.
My thought? I'd punch you in the berkeleying throat, if you threw my toolbox around like that!! 
Drop in a decent bedliner and no worries. I miss the plastic bed GM had as an option for a few years. People forget that aluminum corrodes too.
In reply to RealMiniParker:
Pretty stupid marketing gimmick if you ask me, considering the FW, IN GM truck plant is retooling for aluminum GM production.....
Also note they did it in a desperate effort early this year to lift lagging sales prior to the "We'll give them away" incentives.
Don't get me wrong, I think the "drop a bunch of sharp-cornered objects into the bed" is a silly ploy. And yes, I agree that a bedliner makes that a nonissue.
I've seen stuff punch right thru bedliners and the bed below it before..
I noticed Honda used rounded rocks in the latest Ridgeline commercial, didn't seem to be a whole lot of them though
https://www.youtube.com/embed/zM2hVF7eiIs
At least they didn't let some idiot dump them in from ridiculous heights..
I'm waiting for the commercial where Chevy tells us how much better the tried-and-true Express van is than those newfangled Euro-style vans are.
Gut reaction: So what? I've seen steel beds get punched through before.
Guy I used to work with had an F-150 that he said Ford made with a fiberglass bed. I'd never heard of it, but damned if his truck's bed wasn't fiberglass or something similar. No anti-fiberglass commercials from Chevy?
Also, this:
Aluminum body. Doesn't even have a steel firewall.
https://www.youtube.com/embed/ayOhO3D_90Y
So yea there's that about composite beds.
Why did the people in the above Honda video take all of the rocks out of the bed, and not put them back in the loader bucket? I mean that just seems stupid to have to move them twice.
By the way the Ridgeline seems like a nice trucklette. Much better looking than the last generation, but still not a real truck. I could see lots of them selling though as it seems most people don't need real trucks, but want a truck.
The point I'm making is don't throw my toolbox around.
If I was in charge of GM truck commercials, I would make one where the announcer dude holds up a pushrod. He would say "America, do you know what this is? It's a pushrod. Ford doesn't use them anymore and that is why they suck. 'Merica".
And that would be it. It would increase sales tenfold.
No one thinks its a stretch when Ferd goes on and on in the media about the "Military" and "Aircraft" grades of aluminum theyre using? Thats some hiiiiii tech stuff theyre usin' in them thar trucks, yessiree.
I mean, its not like every Joe Schmoe has been making bicycles, house siding, and ladders from 5k and 6k alloys for decades or anything...oh, wait...
RMP, you probably want to rethink who youre lending your toolbox to...I mean, theyre throwing your tools around on national TV. What are you thinking?
WOW Really Paul? wrote: In reply to RealMiniParker: Pretty stupid marketing gimmick if you ask me, considering the FW, IN GM truck plant is retooling for aluminum GM production.....
I agree, once Chevy introduces them Ford should have a commercial that says "I thought you said aluminum sucks" Even better would be go back to steel trucks and say "Chevrolet was right, it sucked"
Why not show what it is really used for 
Mini-Vans are a thing of the past....
Knurled wrote:
I never knew that.
Bobzilla wrote: If I was in charge of GM truck commercials, I would make one where the announcer dude holds up a pushrod. He would say "America, do you know what this is? It's a pushrod. Ford doesn't use them anymore and that is why they suck. 'Merica". And that would be it. It would increase sales tenfold.
Pushrods were good enough for your Dad's Chebby. They're good enough for you. Don't let the furriners win.
Keith Tanner wrote:Bobzilla wrote: If I was in charge of GM truck commercials, I would make one where the announcer dude holds up a pushrod. He would say "America, do you know what this is? It's a pushrod. Ford doesn't use them anymore and that is why they suck. 'Merica". And that would be it. It would increase sales tenfold.Pushrods were good enough for your Dad's Chebby. They're good enough for you. Don't let the furriners win.
Yeah.... "With pushrods, you don't need spinny turbo thingys and 15 camshafts to make your power. You need one cam, 16 of these and some good ol' fashioned gas. It'll make all the power you'll ever need. Chevy. Longest lasting trucks on the road because we're awesome."
Bobzilla wrote: If I was in charge of GM truck commercials, I would make one where the announcer dude holds up a pushrod. He would say "America, do you know what this is? It's a pushrod. Ford doesn't use them anymore and that is why they suck. 'Merica". And that would be it. It would increase sales tenfold.
And then if that worked, Dodge re-introduces the flathead six for the retro Power Wagon, because they're Dodge.
RealMiniParker wrote: ...He then violently shoves the toolbox into the Ford, punching a hole in it. He does the same violent shove into the Chevy, merely denting it...
In watching that commercial I also noticed that the Chevy bed that they pushed the toolbox into was very well dented already. Why would they do that? Well, as I am sure you have noticed, they only show the hit for a very short period of time and with all the dents already in the bed, it's pretty hard to pick out the one the box made.
Those sort of commercials really remind me of political commercials. They are highly produced, you can pretty much never trust what they tell you and you can guarantee they will take the most slanted approach possible totally ignoring any context or secondary effects.
A guy I work with has a Chevy pickup. One of the shock absorbers punched a hole through the steel bed after the frame crossmember and shock mount rusted away.
I see this as a major advantage, as it has an LS engine and I think I may be able to buy it cheap.
06HHR wrote: I noticed Honda used rounded rocks in the latest Ridgeline commercial, didn't seem to be a whole lot of them though
What I noticed about that commercial is that 10 years later, Honda still didn't learn not to put the spare in a secret compartment you can't get to with a load the bed.
Duke wrote: What I noticed about that commercial is that 10 years later, Honda *still* didn't learn not to put the spare in a secret compartment you can't get to with a load the bed.
Come on now! Lifting up a few Macy's bags to get to the spare is hardly much of an issue for the guy that you call to come change your tire!
Duke wrote:06HHR wrote: I noticed Honda used rounded rocks in the latest Ridgeline commercial, didn't seem to be a whole lot of them thoughWhat I noticed about that commercial is that 10 years later, Honda *still* didn't learn not to put the spare in a secret compartment you can't get to with a load the bed.
I keep hearing this as a detriment. I don't think it is. First, imagine you're in a car--you have to take everything out of the trunk anyways. Same deal here (except you can move it in the bed to the back, so arguably easier than a car). Second, I've seen in person the spare underneath the car either get worn out from exposure, or the bolts seized with rust, or it stolen. Lastly, if you're carrying a load, they have a spot in the bed to put the damn thing.
Not to mention the fact that most folks, even here (ignoring Bobzilla who is always carrying steel beams in his GM, Murica), don't carry a full load that is hard to unload enough to get to the spare most of the time. Those times that you are, then stick it in the back seat or strap it to the top if you're that concerned.
In reply to mtn:
You can carry a lot more - even in a Ridgeline - in the bed of a truck than you can in the trunk of a car. If I get a flat in my car, at most I have to move a suitcase or a couple bags of groceries. Try that with a loader bucket of mulch.
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