I just saw one of their commercials and I thought of something. Their beer is SO BAD that even Coors won't try to convince you it isn't. They don't say anything about the taste, flavor, aroma, or brewing procedures (a guy urinates in a big tank of water all day and they put it in bottles--what is there to talk about?).
Instead, their commercials focus solely upon the fact that their cans have a special ink that changes color when it gets cold!
"Hank, is dat beer dun ready to drink yet?"
"Well, other Hank. I don't know. I can't tell if it's cold ... or if it's hot. I wish there was a way to tell so dat when I dun pour it in my mouf I don't get susprised."
"Hey, lazy red necks! Try new Diet Coors! It changes color when it gets cold, so you don't even have to reach out and touch it to see if it's cold."
"Hey! Thanks Mr. Announcer Guy!"
"Coors Light. It doesn't taste very good, but at least you don't have to actually pick one up to see if it's cold or not!"
umm... Stolen from zywiec beer in poland.
Note the "beer thermometer" on the back. When the logo appears on the glass the beer is at the proper temperature.
Zywiec > coors swill.
Thank you Mr Beer Can Painter guy
In advertising, you play your strongest cards. If flavor is an off suit duece king, you play the pocket rocket hand ("frost brewing" and "blue mountains" that tell you when its cold")
They need to build an ad campaign around a guy driving a black trans-am
it isn't illegal east of the mississip any more...they lost the novelty of it over here...
(theres beer in Texarcana, and the boys are thirsty in Atlanta)
RossD
Reader
7/29/09 9:11 p.m.
I heart beer. I just put a 1/2 bbl keg of Michelob Amber Bock in the keg-o-rator last weekend.
What you talking bout Willis?
Coors is great! Not bitter like so many others
Josh
HalfDork
7/29/09 9:15 p.m.
Exactly. Cold dulls the senses. If you accidentally drank this E36 M3 warm and found out what it actually tastes like, you would never do it again.
why would you EVER drink warm beer. If I wanted to taste grossness, I have plenty of broccoli or dog turds around here
USDM non microbrews:
Blue moon>Abita>miller>coors>Beast>beast ice>broccoli>dog turds>bud>nati
Im sure ive forgotten TONS, so before you flame, remember, Ive been at work since 7am, its now 10:20pm, and I have a fridge full of 6 different beers at home that I CANT DRINK CUZ IM STILL AT WORK...Im a lil grumpy
Yavuz
New Reader
7/29/09 9:23 p.m.
Coors.. is fine for playing drinking games and that's about it. Seeing this thread put me in the mood for a beer though, so I just ran out to the store.
Thank you, I am now in beer heaven.
Josh
HalfDork
7/29/09 9:35 p.m.
In reply to Yavuz:
Oooh, I have one of those in the fridge. Waiting for a good time to try it. I looooove Russian Imperial Stouts, but hadn't seen this around here until recently. I had a bomber of their 13th anniversary brew last week and it was delicious.
Josh
HalfDork
7/29/09 9:39 p.m.
Btw, when I drink that Stone RIS, I will let it get up to around 50-55 and drink it from a goblet that will warm from my hand. Crappy lagers are meant to be served ice cold, but beers like that generally get better as they warm up.
Yavuz
New Reader
7/29/09 9:52 p.m.
It was fantastic... This is definitely one of my favorites. You're right on the money about temperature... These taste infinitely better when they are a chilled - but not ice cold. If you like imperial stouts you are definitely in for a treat when you crack it open. Also.. 22oz at 10.8% abv... I've got a mean buzz going after just one. Beer Heaven.
East bound and down, loaded up and truckin.
We gonna do what they say cant be done.
We got a long way to go and theres short time to get there.
Im east bound just watch old bandit run.
It cant be all that bad if Bandit would cross Bufort T Justice to make the ulimate beer run.
4cylndrfury wrote:
why would you EVER drink warm beer. If I wanted to taste grossness, I have plenty of broccoli or dog turds around here
USDM non microbrews:
Blue moon>Abita>miller>coors>Beast>beast ice>broccoli>dog turds>bud>nati
Im sure ive forgotten TONS, so before you flame, remember, Ive been at work since 7am, its now 10:20pm, and I have a fridge full of 6 different beers at home that I CANT DRINK CUZ IM STILL AT WORK...Im a lil grumpy
Coors owns Blue Moon. Which I would rate much, much lower than Abita, especially their wonderful Turbo Dog.
That said, Costco has 24 packs of Coors for $12. I'd go broke if I drank my better beers out by the boat, by the pool, etc.
In reply to Yavuz:
I gotta try me some of that! I'm a fan of Arrogant Bastard, myself.
You know, without a sense of smell, I'm not even sure I like beer. I haven't been able to smell anything since 9th grade (I'm 24 now). I think I liked beer before then, but I don't like it now. The fact that I can "tolerate" Coors means that it likely has no taste anyway.
And I do mean I can't smell anything. You could kill a skunk, boil it in its own stench juices, let it rot in the sun for two days, and then spray it with a hose and I wouldn't be able to smell it.
...
Actually, that makes a tasty sandwich.
Ah American beer. Bottled from behind the wizer bicyclists nation wide.
Coors Light = breakfast beverage.
NYG95GA
SuperDork
7/30/09 6:34 a.m.
I had a friend that used to run the promo department of the local Coors Light distributor, and I was constantly hitting him up for the items he carried around in his truck. So I have a pool cue, clock, swimming trunks, T-shirts, posters, neon light diplay, pocketknife, etc., with the Coors Light/ Silver Bullet logo on them.
But I don't drink the beer.
maroon92 wrote:
it isn't illegal east of the mississip any more...they lost the novelty of it over here...
(theres beer in Texarcana, and the boys are thirsty in Atlanta)
I know, but it would still be a cool concept; I'd rather that than the "silver bullet" ads
RossD
Reader
7/30/09 7:15 a.m.
A Beer drinking experience: The Essen Haus in Madison, WI on a thursday night when the boots of german beer are $10. Everytime I went I witnessed no less than two people puking in the bathroom. Polka band, dance floor, peanut, long wooden tables with everyone sitting around them, the rest of the bar cheering when you're about to finish a boot... beer drinking bliss.
P71
SuperDork
7/30/09 8:03 a.m.
Coors Lite is for the old dude next door to start drinking at 7AM everyday. My neighbor Chuck did that, drank the stuff like water. When evening came around he'd switch to the good stuff.
this is true, I have been known to have a sixxer of it in me before 8am on certain occasions involving canoes and campfires... usually switch to something decidedly more tasty as the day goes on... (the coors is to wash the good beer's "next morning" taste out of my mouth!)