Doing own your email marketing campaign and selecting your own email marketing software. can have it's own advantages. First of all you can have control over what you do and how you do it. You can see and do what ever you think is best beacause nobody knows your business better than you. It also gives you more flexibility to do what is right for your business. If you do it correctly you will find it cheaper than employing a third party to do it for you. A good e-marketing campaign software should allow you to pause or disconnect the application. You may think this is not useful when you first start. But when your marketing campaign increases. you will see the importance of this features. Glad to recommend a good php newsletter software to start your email marketing campaign.
Hopefully can help you! Warm regards! biziboy
