GameboyRMH
GameboyRMH SuperDork
10/16/09 10:05 a.m.

http://abcnews.go.com/print?id=8776841

WTF were they thinking?

captainzib
captainzib Reader
10/16/09 10:12 a.m.

I got nothing, I don't understand how this was supposed to sell Matrices.

What's the story on Ford's blunder that you're referencing?

ManofFewWords
ManofFewWords Reader
10/16/09 10:13 a.m.

I dunno, I laughed out loud when I read the line about the "Muppet"

Vigo
Vigo New Reader
10/16/09 10:16 a.m.

me either....

Toyota sure has fallen a long way from the ad for the celica wear the dog tears out of the yard and plows right into the back of it.. that was a good one.

GameboyRMH
GameboyRMH SuperDork
10/16/09 10:17 a.m.
captainzib wrote: What's the story on Ford's blunder that you're referencing?

http://www.adrants.com/2008/01/ford-slaps-brand-enthusiasts-returns.php

Shelby pulled the same thing, but that company's run by a now-senile old man, so Ford kept the champion title.

alfadriver
alfadriver HalfDork
10/16/09 10:29 a.m.
GameboyRMH wrote:
captainzib wrote: What's the story on Ford's blunder that you're referencing?
http://www.adrants.com/2008/01/ford-slaps-brand-enthusiasts-returns.php Shelby pulled the same thing, but that company's run by a now-senile old man, so Ford kept the champion title.

Why was that so evil? The club should have gotten permission to sell pictures for a profit of a manufactuers car. Alfa Romeo/Fiat has been doing this kind of protection around the world for years. Thankfully, AROC-USA has a very binding agreement signed many years ago.

Had that club approached Ford before doing too much, they would have been ok. But since Ford exercised their responsibility, they look like the bad guys.

If you took pictures of NFL players in uniform, and then decided to make a calendar to sell to the fan club that you are a member of, the NFL would do EXACTLY the same thing. Companies need to protect their copyrights. Else, what's the point of a copyright?

E-

GameboyRMH
GameboyRMH SuperDork
10/16/09 10:32 a.m.
alfadriver wrote:
GameboyRMH wrote:
captainzib wrote: What's the story on Ford's blunder that you're referencing?
http://www.adrants.com/2008/01/ford-slaps-brand-enthusiasts-returns.php Shelby pulled the same thing, but that company's run by a now-senile old man, so Ford kept the champion title.
Why was that so evil? The club should have gotten permission to sell pictures for a profit of a manufactuers car. Alfa Romeo/Fiat has been doing this kind of protection around the world for years. Thankfully, AROC-USA has a very binding agreement signed many years ago. Had that club approached Ford before doing too much, they would have been ok. But since Ford exercised their responsibility, they look like the bad guys. If you took pictures of NFL players in uniform, and then decided to make a calendar to sell to the fan club that you are a member of, the NFL would do EXACTLY the same thing. Companies need to protect their copyrights. Else, what's the point of a copyright? E-

That's a pretty bad analogy. Luckily these days you still own cars, not license them. People took pictures of their own posessions. Even if there is a bit of a legal gray area there, it was a totally idiotic PR move to kill free advertising and piss off your fanboys, it's pretty hard to argue with that point.

captainzib
captainzib Reader
10/16/09 10:36 a.m.
GameboyRMH wrote:
captainzib wrote: What's the story on Ford's blunder that you're referencing?
http://www.adrants.com/2008/01/ford-slaps-brand-enthusiasts-returns.php Shelby pulled the same thing, but that company's run by a now-senile old man, so Ford kept the champion title.

I remember when Shelby did that, didn't know Ford did it too. Wow, way to go both of them. /facepalm

Yeah both Gameboy and Alfadriver raise good points. Legally I see why they did it, and it's why you always see emblems blurred in budget strapped shows, but still, it does build resentment from your biggest fans.

Anyone know the nitty gritty on fair use laws?

Strizzo
Strizzo SuperDork
10/16/09 10:47 a.m.

UPDATE: The issue has been resolved. Ford Car Communication's Whitney Drake tells us "Mustang (and other car owners) can take pictures of their cars and make calendars and sell them to whomever they like. They can't however use Ford logos in the calendar." She further clarifies, "The club (Black Mustang Club) and cafe press (or another printer) now has permission to print the calendar. Apparently, CafePress misunderstood the intent of an earlier communication from Ford regarding the use of trademarks on other products they sold when it told Black Mustang Club it would not print its calendars

so, ford are not the douches, apparently cafepress are

alfadriver
alfadriver HalfDork
10/16/09 10:51 a.m.
Strizzo wrote: UPDATE: The issue has been resolved. Ford Car Communication's Whitney Drake tells us "Mustang (and other car owners) can take pictures of their cars and make calendars and sell them to whomever they like. They can't however use Ford logos in the calendar." She further clarifies, "The club (Black Mustang Club) and cafe press (or another printer) now has permission to print the calendar. Apparently, CafePress misunderstood the intent of an earlier communication from Ford regarding the use of trademarks on other products they sold when it told Black Mustang Club it would not print its calendars so, ford are not the douches, apparently cafepress are

Thanks for the update. And I'm sure this info got the same rounds as the offensive post did, too, right??

E

Keith
Keith SuperDork
10/16/09 12:27 p.m.

Cafepress is gunshy. They'll automatically pull any pictures of any cars and refuse to print until you get written permission from the manufacturer. We ran in to this when we had them printing posters of our cars, before the high-profile Mustang brou-ha-ha.

TJ
TJ HalfDork
10/17/09 8:55 a.m.

Is it a club for people who own black Mustangs? Or is it a club for African-American Mustang owners?

Either way, I don't qualify to be in it.

I'm confused about the Matrix ad campaign. Was the guy on the run driving a stolen Matrix?

confuZion3
confuZion3 SuperDork
10/17/09 10:33 a.m.
TJ wrote: Is it a club for people who own black Mustangs? Or is it a club for African-American Mustang owners? Either way, I don't qualify to be in it. I'm confused about the Matrix ad campaign. Was the guy on the run driving a stolen Matrix?

I don't think the owners' race has anything to do with it. I just think the cars have to be African-American.

DrBoost
DrBoost HalfDork
10/17/09 11:51 a.m.

Yeah, that Matrix thing is a huge FAIL. I mean, weather or not it terrified one unsuspecting lady it seems to have failed to do it's job. And, as I am in that target demographic of a young male that hates ads and advertising, I think that is a dumb a$$ idea anyway. So, you pepper my inbox for days or weeks to fool me into looking into your product. I call that SPAM.

ReverendDexter
ReverendDexter HalfDork
10/17/09 4:38 p.m.
Vigo wrote: me either.... Toyota sure has fallen a long way from the ad for the celica wear the dog tears out of the yard and plows right into the back of it.. that was a good one.

+1, that's one of the few car ads I've ever liked. And if those Celicas had been RWD, there would've been one sitting in my driveway (not entirely because of that ad, of course).

HappyAndy
HappyAndy Reader
10/18/09 1:17 a.m.
Datsun1500 wrote:
TJ wrote: Is it a club for people who own black Mustangs? Or is it a club for African-American Mustang owners?
There is a Black BMW club here in MD, and it is for African-Americans that have BMWs. They meet at the local Dealer every month. I should ask the dealer if I can have a meeting of the White BMW club, wonder what they will say?

OK now some one go photo shop an M5/General Lee mash-up. Then the dealership will decline for certain.

neon4891
neon4891 SuperDork
10/18/09 10:11 a.m.
HappyAndy wrote:
Datsun1500 wrote:
TJ wrote: Is it a club for people who own black Mustangs? Or is it a club for African-American Mustang owners?
There is a Black BMW club here in MD, and it is for African-Americans that have BMWs. They meet at the local Dealer every month. I should ask the dealer if I can have a meeting of the White BMW club, wonder what they will say?
OK now some one go photo shop an M5/General Lee mash-up. Then the dealership will decline for certain.

Wouldn't an M6 be better for the job, as it is a 2 door?

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