Even though I work in Tech, I don't know anything about SEO.
When you are reading a news story and see the link to "continue reading" is that an SEO thing? Does it help rankings? Ad revenue?
Just a weird thing I've wondered about lately.
Even though I work in Tech, I don't know anything about SEO.
When you are reading a news story and see the link to "continue reading" is that an SEO thing? Does it help rankings? Ad revenue?
Just a weird thing I've wondered about lately.
Kind of.
It drives, well forces, engagement and extra clicks as well as extra time on site. Also provides some extra ad space and increases the chance for accidental ad clicks.
It also allows the more annoying sites to force a sign up or count against your "free" articles.
It's been a few years since I dove into SEO very deeply, and the algorithms change more often than most people change their clothes, so I take it as the shotgun approach where they're doing everything they can to maximize clicks and time on site. A 3 minute page read means more than a 30 second page read, at least it used to.
It could also be a way to measure and compare reader interest in the content better than page scroll depth.
Thanks, like I said. I was just curious.
One of those wierd things that pings your brain.
The worst is MSN where the article is a slide show with captions included with usually 18 photos that you have to click through one after the other in order to read the whole article.
Yeah, Google is prioritizing engagement now. The more you interact with the site, the better it must be! This means that site designers are more likely to lead you down a wandering path than give you the information you need ASAP, which is driving me nuts. I want to give my customers a very efficient experience, not make them click on six different pictures of cars/parts to get to their product. But that's anti-SEO these days.
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