By Colin Wood
Mar 20, 2025
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Mecum,
Mecum Auctions,
ESPN+,
ESPN
Does watching a live car auction have the same appeal and thrill of watching a major sporting event?
That’s what Mecum seems to be banking on after signing a multiyear agreement with ESPN for live streaming of Mecum events on ESPN+.
“With live entertainment, competitive bidding and the thrill of high-energy auction action all serving as key components of Mecum’s formula for success, we’ve always known that our auctions appeal to people in a similar fashion as many major sporting events,” said Dave Magers, CEO of Mecum Auctions, “With that in mind, expanding our reach to ESPN+ is an exceptional opportunity to grow our fan and customer base to people who are already of like mind and ready to welcome a new interest and hobby into their lives.”
This weekend’s Mecum Glendale auction will be the first event to be streamed on ESPN+. Six hours of coverage will be provided on each day of the auction.
ESPN+ will also stream all 11 Mecum events live, for a total of over 180 hours of programming.
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