Russo and Steele partners with USA Today Ventures to reach wider audience

Auction house Russo and Steele just announced a partnership with USA Today Ventures, a promotional and event planning business operating as part of Gannet Media. This move will allow the auction house to “expand its reach to collector car enthusiasts, provide audiences with new virtual and live event experiences, and bring new strategic brand extensions.”

In return, the partnership lets USA Today Ventures increase its “expo and festival portfolio and enter the automobile event industry with a premier and established partner.“

Specifically, the partnership will work to expand the presence of Russo and Steele’s events in Scottsdale, Arizona, Amelia Island, Florida, and Monterey, California.

For more information about Russo and Steele or USA Today Ventures, visit their respective websites here and here.

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