Miata Commercial

Perhaps the Mazda fanboy in me is influencing my judgement but this Miata commercial really seems to nail the messaging.

Commercial

Thoughts???

I thought it was really cool and Indont like either Mazda or Miatas ... There I said it

BTW, I own an NA

Very good!

I like it, but I thought I heard somewhere that they were trying to market the car to younger people. This seems like it was aimed center-mass at Gen-X'ers, right?

This is the only spot I've seen too... Maybe what I heard was incorrect. Or maybe Mazda still considers us to be "young people."

That commercial pretty much describes my life.

hits you right in the feels.

failboat wrote: hits you right in the feels.

yeah...it does

Best commercial I've seen so far.

I'm in the college phase right now and would love it to turn full circle when I get older.

I love how the kid's first car is a GD 626 sedan!

That commercial is the opposite of being grounded to the ground.

ShadowSix wrote: I like it, but I thought I heard somewhere that they were trying to market the car to younger people. This seems like it was aimed center-mass at Gen-X'ers, right?

Yep. To me this ad says "Look, we know that practically none of you Gen. Y'ers can really afford a new car, so let's be honest about who's going to be buying it." A good ad though, and the honesty only makes it better.

When I see ads for the Kia Soul or Toyobaru or some forgettable Toyota sedan with people (or...hamster-people) my age driving it, I can't help but feel that the company glossing over an inconvenient truth to give their car some "youthfulness appeal."

GameboyRMH wrote:

ShadowSix wrote: I like it, but I thought I heard somewhere that they were trying to market the car to younger people. This seems like it was aimed center-mass at Gen-X'ers, right?

Yep. To me this ad says "Look, we know that practically none of you Gen. Y'ers can really afford a new car, so let's be honest about who's going to be buying it." A good ad though, and the honesty only makes it better. When I see ads for the Kia Soul or Toyobaru or some forgettable Toyota sedan with people (or...hamster-people) my age driving it, I can't help but feel that the company glossing over an inconvenient truth to give their car some "youthfulness appeal."

You guys are missing it. Mazda is aiming for our entire life cycle as a car consumers. Based on this commercial, I have to say that they know what they are doing and doing it well.

The Toyobaru franchise on the other hand, hits only the young segment of the market with its marketing. And even then it is a swing and a miss because the demographic that would really benefit from the cars Hooligan image is just shy from being able to afford them. I sure as E36 M3 don't see a Toyobaru owner in his later years rewarding himself with a new version of the car.

All I can tell ya is I'm 43 and the commercial feels like it was aimed right at me exactly. And hell yes, I want one.

They need to do a follow up. Kid in kart -> Kid in SM -> older kid in Global MX-5. This one is a bit too sappy for me. I like the ad, but it's a bit too slow and too emotional.

I feel like I am me no matter what car I am driving, so I don't need a car to make me feel like me or whatever they are trying to tell me in that commercial. It is way better than most commercials though, I'll give them that.

I think it was on target for GenX. I've owned three of the cars in the ad, too (Mazda3, Mazda6 and Miata).

My boyfriend just got an NA Miata and he saw that commercial and said, "that's going to be me in the future." We're in college, I'd definitely say it's a commercial that works for multiple demographics.

so did the bf get the NA based on the points earned with your family for doing so?

I love this commercial. It sells a sports car to normal people through emotion and empathy, not performance potential. It also sells the entire car company as a one stop shop for drivers with passion. Very well done!

But, am I the only one that was hoping that the garage door would open up to reveal his original Miata?

I have also heard that the majority of the new MX-5 buyers were getting their second, third or fourth new one and Mazda felt it was important to expand the car's range of customers.

I was a little surprised by the add invoking nostalgia and seemed to aimed exactly at previous owners. My wife who works in sales and marketing pointed out that Mazda has a lot riding on this and previous owners are the people most likely to buy and preach the gospel of Miata to everyone that will listen.

It then occurred to me that Mazda may be trying to get Gen-x people like me to buy their first NEW Miata. I was in college when the NA hit the streets and didn't have the resources buy a new car. Like many millennials, my first years out of school, I was buying used vehicles and paying off student loans. My first Miata was used when I bought it. I am guessing most of the new Miatas have been bought by baby boomers. Getting me into the dealer to buy a brand new ND would actually be expanding the customer base.

The funny thing is we finally got cable TV after 20 years about three weeks ago. I hate comercials so much that I've seen the first couple of seconds of that advert at least 20 times before managing to hit FF on the DVR and until it was linked here I had never watched past the first few seconds and had no idea that it was a MAzda, let alone a Miata ad.

In reply to Adrian_Thompson:

Same here. I was surprised when I clicked on the link. I had seen the opening few seconds several times before and I thought it was an ad before the video. Had no idea that it was the thing I came to watch. Thought it was a Nationwide good hands or Geico ad before I watched the whole thing.

NOHOME wrote:

GameboyRMH wrote:

ShadowSix wrote: I like it, but I thought I heard somewhere that they were trying to market the car to younger people. This seems like it was aimed center-mass at Gen-X'ers, right?

Yep. To me this ad says "Look, we know that practically none of you Gen. Y'ers can really afford a new car, so let's be honest about who's going to be buying it." A good ad though, and the honesty only makes it better. When I see ads for the Kia Soul or Toyobaru or some forgettable Toyota sedan with people (or...hamster-people) my age driving it, I can't help but feel that the company glossing over an inconvenient truth to give their car some "youthfulness appeal."

You guys are missing it. Mazda is aiming for our entire life cycle as a car consumers. Based on this commercial, I have to say that they know what they are doing and doing it well. The Toyobaru franchise on the other hand, hits only the young segment of the market with its marketing. And even then it is a swing and a miss because the demographic that would really benefit from the cars Hooligan image is just shy from being able to afford them. I sure as E36 M3 don't see a Toyobaru owner in his later years rewarding himself with a new version of the car.

Man, what an interesting thread. For some reason I have this real love/hate relationship with automobile marketing. Anyway...

I never thought that millennial would find the commercial in question here as compelling as older folks, I'm surprised to hear that. It really felt aimed at the over 40 crowd to me, but obviously I'm wrong! A few minutes reading this thread make that clear.

I do think the Miata is a car that should appeal to anyone who loves driving, from 16 to 100.

Also, I'm with Gameboy, few millennials will have the cash to pony up for a car like this. It is with an unusual honesty that Mazda markets the car to older folks.

A new thought: I read somewhere that Mazda was worried b/c the average new NC buyer is apparently a lot older than the average new NB/NA owner was. Doesn't this have something to do with the fact that recent college grads haven't been able to get good jobs for several years? When the NB came out the tech industry was booming; shortly after the NC came out the financial industry took a massive, steaming, corrupt, dump right in America's lap.

I "bought a roadster, secondhand" when I was around 21. It changed my life...before that I had a boring sedan and a couple vans. I've dabbled with other cars and makes over the years since, and sometimes thought life is too short to buy the same car twice. But damn that miata was fun.

I can definitely relate to the ad...I'm 32, got a Mazda 5 this year...LOVE it. Would love an NC or ND someday as a toy/commuter

Ok, I must be the odd one out because that didn't make me want a new Miata(any more than I already did ). But I get it none the less.