Photograph courtesy HSR
You might have seen Hoosier’s logo on the tires of many Historic SportsCar Racing competitors, but now you’ll see it elsewhere on the track, too.
As part of a multi-year deal, Hoosier is now HSR's official partner, the presenting sponsor (and preferred tire) of the HSR SascoSports International/American Challenge, and the founding partner of the HSR Tire Village.
“At Hoosier, competition is in our DNA and for nearly 70 years, we’ve built our legacy on delivering ultimate performance for racers at every level,” said Joerg Burfien, President & CEO, Hoosier Racing Tire. “Partnering with HSR is a natural extension of that legacy. This is a series where passion, history, and true racing spirit come alive. It exemplifies the fierce competition and timeless machines that define historic racing, and we’re proud to put our name behind it.”
HSR President John Doonan adds to that sentiment, noting that “Hoosier and HSR are racing organizations rooted in a shared passion for great products and competition on the track and a close spirit of camaraderie and family spirit off the track when the racing day is done. We are delighted to welcome Hoosier to the HSR family and appreciate their investment and belief in HSR and our vision for the future of vintage and historic motorsports competition.”
The press release explains that the HSR Tire Village will serve as a “premier branding platform for elite tire brands, strategically located in the heart of the paddock or fan zone,” that aims to bring “tire technology, motorsport passion, and consumer interaction together in a uniquely immersive setting.”
Additionally, as the founding partner of the HSR Tire Village, Hoosier will receive trackside and paddock branding and exposure across HSR’s many digital platforms.
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